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Green Marketers - 11-2011.01

O*NET-SOC Description

Create and implement methods to market green products and services.

Sample of Reported Job Titles

No information available.

SOC Occupation Groups

Related Occupations

No information available.

Tasks

  • Analyze green product marketing or sales trends to forecast future conditions.
  • Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.
  • Analyze the effectiveness of marketing tactics or channels.
  • Attend or participate in conferences, community events, and promotional events related to green products or technologies.
  • Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies.
  • Coordinate with other marketing team members and workers such as graphic artists to develop and implement marketing programs.
  • Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.
  • Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations.
  • Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
  • Generate or identify sales leads for green products and technologies.
  • Identify marketing channels for green products or services.
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
  • Monitor green-related industry statistics or literature to identify trends.
  • Revise existing marketing plans or campaigns for green products, technologies, or services.
  • Write marketing content for green product web sites, brochures, or other communication media.

Detailed Work Activities

No information available.

Military Crosswalk Titles

No information available.

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

  • Market-Research Analyst I