Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

• Director, Media Marketing
• Fashion Coordinator
• Manager, World Trade and Maritime Division
• Media Buyer
• Media Planner
• Supervisor of Sales

• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
• Compile lists describing product or service offerings.
• Conduct economic and commercial surveys to identify potential markets for products and services.
• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
• Consult with product development personnel on product specifications such as design, color, and packaging.
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Initiate market research studies and analyze their findings.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Select products and accessories to be displayed at trade or special production shows.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

• analyze market or delivery systems
• analyze sales activities or trends
• assign work to staff or employees
• conduct market research
• conduct or attend staff meetings
• conduct research on work-related topics
• conduct sales presentations
• confer with other departmental heads to coordinate activities
• consult with managerial or supervisory personnel
• develop marketing strategy
• develop pricing strategy
• direct and coordinate activities of workers or staff
• estimate product demand
• evaluate performance of employees or contract personnel
• hire, discharge, transfer, or promote workers
• identify potential markets
• make presentations
• manage contracts
• monitor consumer or marketing trends
• oversee execution of organizational or program policies
• oversee sales programs
• perform general financial analysis
• prepare reports
• provide customer service
• use knowledge of economic trends
• use knowledge of written communication in sales work
• use marketing techniques
• use product knowledge to market goods
• use public speaking techniques