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Public Relations and Fundraising Managers - 11-2031.00

O*NET-SOC Description

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Sample of Reported Job Titles

  • Public Relations Director
  • Account Supervisor
  • Account Executive
  • Public Relations Manager (PR Manager)
  • Communications Director
  • Community Relations Director
  • Director of Public Relations
  • Public Affairs Director
  • Account Manager
  • Business Development Director

SOC Occupation Groups

Related Occupations

Tasks

  • Assign, supervise and review the activities of public relations staff.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
  • Draft speeches for company executives, and arrange interviews and other forms of contact for them.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
  • Formulate policies and procedures related to public information programs, working with public relations executives.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Maintain company archives.
  • Manage communications budgets.
  • Manage in-house communication courses.
  • Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly.
  • Observe and report on social, economic and political trends that might affect employers.
  • Produce films and other video products, regulate their distribution, and operate film library.
  • Respond to requests for information about employers' activities or status.
  • Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.

Detailed Work Activities

  • advise management or labor union officials on labor relation issues
  • communicate visually or verbally
  • conduct fund raising activities
  • confer with other departmental heads to coordinate activities
  • consult with customers concerning needs
  • coordinate employee continuing education programs
  • determine customer needs
  • develop budgets
  • develop policies, procedures, methods, or standards
  • direct and coordinate activities of workers or staff
  • establish and maintain relationships with community organizations
  • evaluate advertising promotions
  • maintain awareness of social trends
  • maintain cooperative working relationships within community service
  • maintain relationships with agency personnel or community organizations
  • make presentations
  • monitor consumer or marketing trends
  • monitor operational budget
  • operate video recorders
  • oversee execution of organizational or program policies
  • receive or disburse cash related to payments received
  • schedule activities, classes, or events
  • supervise advertising or public relations staff
  • use interpersonal communication techniques
  • use oral or written communication techniques
  • use public speaking techniques
  • write business correspondence

Military Crosswalk Titles

  • Basic Public Affairs Officer (Marine Corps - Commissioned Officer only)
  • Basic Public Affairs Officer (Marine Corps - Warrant Officer only)
  • Broadcast (Army - Commissioned Officer only)
  • Intragovernmental Inquiries Officer (Navy - Commissioned or Warrant Officer)
  • Mass Communications Specialist (Marine Corps - Commissioned Officer only)
  • Mass Communications Specialist (Marine Corps - Warrant Officer only)
  • Protocol (Air Force - Commissioned Officer only)
  • Psychological Operations Specialist (Army - Enlisted)
  • Public Affairs (Air Force - Commissioned Officer only)
  • Public Affairs Management Officer (Marine Corps - Commissioned or Warrant Officer)
  • Public Affairs Officer (Marine Corps - Commissioned Officer only)
  • Public Affairs Officer (Marine Corps - Warrant Officer only)
  • Public Affairs Officer (Navy - Commissioned or Warrant Officer)
  • Public Affairs, General (Army - Commissioned Officer only)
  • Public and International Affairs (Coast Guard - Commissioned Officer only)
  • United States Air Force Honor Guard (Air Force - Commissioned Officer only)
  • Untrained Public Affairs Officer (Army - Commissioned Officer only)

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

  • Director, Fundraising
  • Director, Funds Development
  • Director, Underwriter Solicitation
  • Fund Raiser I
  • Public-Relations Representative