Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
No information available.
No information available.
|
 5 of 22 displayed
- Assist in the development of online transactional or security policies.
- Assist in the evaluation or negotiation of contracts with vendors or online partners.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual format.
- Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks.
 All 22 displayed
- Assist in the development of online transactional or security policies.
- Assist in the evaluation or negotiation of contracts with vendors or online partners.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual format.
- Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks.
- Communicate and collaborate with merchants, webmasters, bloggers, or online editors to place sales-oriented hyperlinks in high-traffic locations.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor performance.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current and accurate.
- Define product requirements based on market research analysis in collaboration with design and engineering staff.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Identify and develop commercial or technical specifications to promote transactional web site functionality, including usability, pricing, checkout, or data security.
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Implement online customer service processes to ensure positive and consistent user experiences.
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Participate in the development of online marketing strategy.
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Resolve product availability problems in collaboration with customer service staff.
No information available.
No information available.
No information available.
No information available.
|
