Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.

• Market-Research Analyst I
• Research Analyst

• Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Develop and implement procedures for identifying advertising needs.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Direct trained survey interviewers.
• Forecast and track marketing and sales trends, analyzing collected data.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Measure and assess customer and employee satisfaction.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Monitor industry statistics and follow trends in trade literature.
• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Seek and provide information to help companies determine their position in the marketplace.

• advise clients or customers
• advise governmental or industrial personnel
• analyze market or delivery systems
• analyze sales activities or trends
• analyze scientific research data or investigative findings
• analyze social or economic data
• collect scientific or technical data
• collect social or personal information
• collect statistical data
• communicate technical information
• compile numerical or statistical data
• conduct field research or investigative studies
• conduct market research
• conduct or attend staff meetings
• conduct survey research of specified populations
• confer with research personnel
• confer with scientists
• create mathematical or statistical diagrams or charts
• develop marketing strategy
• develop or maintain databases
• develop plans for programs or projects
• develop policies, procedures, methods, or standards
• develop tables depicting data
• direct and coordinate activities of workers or staff
• direct and coordinate scientific research or investigative studies
• direct implementation of new procedures, policies, or programs
• explain complex mathematical information
• follow confidentiality procedures
• forecast or predict phenomena based upon research data
• identify potential markets
• interpret charts or tables for social or economic research
• interview customers
• learn trends in world trade
• maintain awareness of social trends
• make presentations
• monitor consumer or marketing trends
• obtain information from individuals
• perform statistical modeling
• plan scientific research or investigative studies
• plan surveys of specified group or area
• prepare reports
• prepare technical reports or related documentation
• provide expert testimony on research results
• recognize interrelationships among individuals or social groups
• recognize interrelationships among social statistics or indicators
• recommend further study or action based on research data
• use computers to enter, access or retrieve data
• use current social research
• use interpersonal communication techniques
• use interviewing procedures
• use knowledge of economic trends
• use knowledge of investigation techniques
• use labor market information
• use library or online Internet research techniques
• use marketing techniques
• use mathematical or statistical methods to identify or analyze problems
• use oral or written communication techniques
• use product knowledge to market goods
• use public speaking techniques
• use quantitative research methods
• use relational database software
• use scientific research methodology
• use spreadsheet software
• use word processing or desktop publishing software
• work as a team member
• write business project or bid proposals