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Public Relations Specialists - 27-3031.00

O*NET-SOC Description

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Sample of Reported Job Titles

  • Account Executive
  • Communications Director
  • Communications Specialist
  • Corporate Communications Specialist
  • Media Relations Specialist
  • Public Affairs Specialist
  • Public Information Officer
  • Public Information Specialist
  • Public Relations Coordinator
  • Public Relations Specialist (PR Specialist)

SOC Occupation Groups

Related Occupations

Tasks

  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
  • Coach client representatives in effective communication with the public or with employees.
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
  • Coordinate public responses to environmental management incidents or conflicts.
  • Develop marketing campaigns for environmental technologies or services.
  • Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Prepare or deliver speeches to further public relations objectives.
  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
  • Purchase advertising space or time as required to promote client's product or agenda.
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Update and maintain content posted on the Web.
  • Write press releases or other media communications to promote clients.

Detailed Work Activities

  • Coach others.
  • Collaborate with others in marketing activities.
  • Conduct market research.
  • Coordinate logistics for productions or events.
  • Develop promotional strategies or plans.
  • Edit written materials.
  • Inform viewers, listeners, or audiences.
  • Promote products, activities, or organizations.
  • Provide educational information to the public.
  • Write advertising or promotional material.
  • Write informational material.

Military Crosswalk Titles

  • Basic Combat Correspondent (Marine Corps - Enlisted)
  • Broadcaster (Marine Corps - Enlisted)
  • Broadcaster (Navy - Enlisted)
  • Chief Public Affairs NCO (Army - Enlisted)
  • CWO - Intelligence (Navy - Warrant Officer only)
  • Historical Officer (Navy - Commissioned or Warrant Officer)
  • LDO - Intelligence (Navy - Commissioned Officer only)
  • LDO - Photography (Navy - Commissioned Officer only)
  • Mass Communications (Navy - Enlisted)
  • Mass Communications Specialist (Navy - Enlisted)
  • Mass Communicator (Marine Corps - Enlisted)
  • Multimedia Illustrator (Army - Enlisted)
  • Naval Attache (Assistant) (Navy - Commissioned Officer only)
  • Naval Attache (Assistant) (Navy - Warrant Officer only)
  • Photojournalist Apprentice, Journalist (Air Force - Enlisted)
  • Photojournalist Craftsman (Air Force - Enlisted)
  • Photojournalist Helper, Journalist (Air Force - Enlisted)
  • Photojournalist Journeyman (Air Force - Enlisted)
  • Press Officer (Navy - Commissioned or Warrant Officer)
  • Public Affairs Apprentice (Air Force - Enlisted)
  • Public Affairs Broadcast Specialist (Army - Enlisted)
  • Public Affairs Craftsman (Air Force - Enlisted)
  • Public Affairs Helper (Air Force - Enlisted)
  • Public Affairs Journeyman (Air Force - Enlisted)
  • Public Affairs Manager (Air Force - Enlisted)
  • Public Affairs Officer (Enlisted) (Navy - Enlisted)
  • Public Affairs Officer (Marine Corps - Commissioned Officer only)
  • Public Affairs Officer (Marine Corps - Warrant Officer only)
  • Public Affairs Specialist (Army - Enlisted)
  • Public Affairs Specialist (Coast Guard - Enlisted)
  • Public Affairs Superintendent (Air Force - Enlisted)
  • Public Affairs Supervisor (Navy - Enlisted)
  • Public Information (Coast Guard - Warrant Officer only)
  • Radio-Television Program Officer (Navy - Commissioned or Warrant Officer)
  • RL - Special Duty - Foreign Area Officer, Qualified (Navy - Commissioned Officer only)
  • RL - Special Duty Officer (Public Affairs) (Navy - Commissioned Officer only)
  • RL - Special Duty Officer - Intelligence Officer (Navy - Commissioned Officer only)

Apprenticeship Crosswalk Titles

  • Public Affairs
  • Services (Base Facilities)

DOT Crosswalk Titles

  • Lobbyist
  • Sales-Service Promoter