Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.

• Lobbyist
• Sales-Service Promoter

• Arrange public appearances, lectures, contests, or exhibits for clients to increase product and service awareness and to promote goodwill.
• Coach client representatives in effective communication with the public and with employees.
• Confer with other managers to identify trends and key group interests and concerns or to provide advice on business decisions.
• Confer with production and support personnel to produce or coordinate production of advertisements and promotions.
• Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
• Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups.
• Plan and conduct market and public opinion research to test products or determine potential for product success, communicating results to client or management.
• Plan and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda.
• Prepare and deliver speeches to further public relations objectives.
• Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
• Purchase advertising space and time as required to promote client's product or agenda.
• Respond to requests for information from the media or designate another appropriate spokesperson or information source.
• Study the objectives, promotional policies and needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products and services.

• access media advertising services
• advise clients or customers
• assemble advertising displays
• communicate visually or verbally
• conduct market research
• conduct training for personnel
• confer with other departmental heads to coordinate activities
• coordinate production materials, activities or processes
• design advertising layouts
• develop plans for programs or projects
• direct and coordinate activities of workers or staff
• discuss advertising strategies
• edit written material
• ensure correct grammar, punctuation, or spelling
• establish and maintain relationships with community organizations
• identify potential markets
• maintain awareness of social trends
• maintain cooperative relationships with clients
• maintain relationships with agency personnel or community organizations
• make presentations
• monitor consumer or marketing trends
• plan meetings or conferences
• prepare reports for management
• provide customer service
• use knowledge of written communication in sales work
• use public speaking techniques
• use sales techniques
• use word processing or desktop publishing software
• write sales or informational speeches