Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
- Account Executive
- Public Affairs Specialist
- Public Relations Specialist (PR Specialist)
- Public Information Officer
- Communications Director
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- Communications Specialist
- Public Information Specialist
- Public Relations Coordinator
- Corporate Communications Specialist
- Media Relations Specialist
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- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Coach client representatives in effective communication with the public or with employees.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
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- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Coach client representatives in effective communication with the public or with employees.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- Coordinate public responses to environmental management incidents or conflicts.
- Develop marketing campaigns for environmental technologies or services.
- Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
- Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization's accomplishments or agenda.
- Plan or direct development or communication of programs to maintain environmental responsibility.
- Prepare or deliver speeches to further public relations objectives.
- Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
- Purchase advertising space or time as required to promote client's product or agenda.
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
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- access media advertising services
- advise clients or customers
- assemble advertising displays
- communicate visually or verbally
- conduct market research
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- access media advertising services
- advise clients or customers
- assemble advertising displays
- communicate visually or verbally
- conduct market research
- conduct training for personnel
- confer with other departmental heads to coordinate activities
- coordinate production materials, activities or processes
- design advertising layouts
- develop plans for programs or projects
- direct and coordinate activities of workers or staff
- discuss advertising strategies
- edit written material
- ensure correct grammar, punctuation, or spelling
- establish and maintain relationships with community organizations
- identify potential markets
- maintain awareness of social trends
- maintain cooperative relationships with clients
- maintain relationships with agency personnel or community organizations
- make presentations
- monitor consumer or marketing trends
- plan meetings or conferences
- prepare reports for management
- provide customer service
- use knowledge of written communication in sales work
- use public speaking techniques
- use sales techniques
- use word processing or desktop publishing software
- write sales or informational speeches
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- Basic Combat Correspondent (Marine Corps - Enlisted)
- Broadcast Journalist (Marine Corps - Enlisted)
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- Public Affairs Helper (Air Force - Enlisted)
- Public Affairs Journeyman (Air Force - Enlisted)
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- Basic Combat Correspondent (Marine Corps - Enlisted)
- Broadcast Journalist (Marine Corps - Enlisted)
- Broadcaster (Navy - Enlisted)
- Chief Public Affairs NCO (Army - Enlisted)
- Combat Correspondent (Marine Corps - Enlisted)
- Historical Officer (Navy - Commissioned or Warrant Officer)
- Mass Communications (Navy - Enlisted)
- Mass Communications Specialist (Navy - Enlisted)
- Naval Attache (Assistant) (Navy - Commissioned or Warrant Officer)
- Press Officer (Navy - Commissioned or Warrant Officer)
- Public Affairs Apprentice (Air Force - Enlisted)
- Public Affairs Craftsman (Air Force - Enlisted)
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- Public Affairs Helper (Air Force - Enlisted)
- Public Affairs Journeyman (Air Force - Enlisted)
- Public Affairs Manager (Air Force - Enlisted)
- Public Affairs Officer (Enlisted) (Navy - Enlisted)
- Public Affairs Officer (Marine Corps - Commissioned Officer only)
- Public Affairs Officer (Marine Corps - Warrant Officer only)
- Public Affairs Specialist (Army - Enlisted)
- Public Affairs Specialist (Coast Guard - Enlisted)
- Public Affairs Superintendent (Air Force - Enlisted)
- Public Affairs Supervisor (Navy - Enlisted)
- Public Information (Coast Guard - Warrant Officer only)
- Radio-Television Program Officer (Navy - Commissioned or Warrant Officer)
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- Services (Base Facilities)
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