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Advertising Sales Agents - 41-3011.00

O*NET-SOC Description

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.

Sample of Reported Job Titles

  • Advertising Account Executive
  • Advertising Sales Representative
  • Account Executive
  • Account Manager
  • Advertising Account Representative
  • Sales Representative
  • Marketing Consultant
  • Advertising Representative
  • Directory Advertising Sales Representative
  • Advertising Consultant

SOC Occupation Groups

41-0000 Sales and Related Occupations
41-3000 Sales Representatives, Services
41-3010 Advertising Sales Agents
41-3011.00 Advertising Sales Agents

Related Occupations

Tasks

  • Arrange for commercial taping sessions, and accompany clients to sessions.
  • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  • Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  • Deliver advertising or illustration proofs to customers for approval.
  • Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
  • Draw up contracts for advertising work, and collect payments due.
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Gather all relevant material for bid processes, and coordinate bidding and contract approval.
  • Identify new advertising markets, and propose products to serve them.
  • Inform customers of available options for advertisement artwork, and provide samples.
  • Locate and contact potential clients to offer advertising services.
  • Maintain assigned account bases while developing new accounts.
  • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
  • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  • Process all correspondence and paperwork related to accounts.
  • Provide clients with estimates of the costs of advertising products or services.
  • Recommend appropriate sizes and formats for advertising, depending on medium being used.
  • Write copy as part of layout.
  • Write sales outlines for use by staff.

Detailed Work Activities

  • Attend events to develop professional knowledge.
  • Contact current or potential customers to promote products or services.
  • Deliver promotional presentations to current or prospective customers.
  • Develop content for sales presentations or other materials.
  • Develop marketing plans or strategies.
  • Develop professional relationships or networks.
  • Distribute promotional literature or samples to customers.
  • Estimate costs or terms of sales.
  • Explain technical product or service information to customers.
  • Gather customer or product information to determine customer needs.
  • Identify potential customers.
  • Prepare sales or other contracts.
  • Process sales or other transactions.
  • Study product information to acquire professional knowledge.

Military Crosswalk Titles

No information available.

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

  • Leasing Agent, Outdoor Advertising
  • Sales Representative, Advertising
  • Sales Representative, Graphic Art
  • Sales Representative, Radio and Television Time
  • Sales Representative, Signs
  • Sales Representative, Signs and Displays
  • Sales-Promotion Representative