Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, newspapers, and packaging.

• Art Director
• Creative Director
• Production Manager, Advertising

• Attend photo shoots and printing sessions to ensure that the products needed are obtained.
• Conceptualize and help design interfaces for multimedia games, products, and devices.
• Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
• Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
• Create custom illustrations or other graphic elements.
• Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
• Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
• Manage own accounts and projects, working within budget and scheduling requirements.
• Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
• Negotiate with printers and estimators to determine what services will be performed.
• Prepare detailed storyboards showing sequence and timing of story development for television production.
• Present final layouts to clients for approval.
• Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
• Review illustrative material to determine if it conforms to standards and specifications.
• Work with creative directors to develop design solutions.

• approve product design or changes
• assign work to staff or employees
• communicate visually or verbally
• confer with other departmental heads to coordinate activities
• consult with customers concerning needs
• create art from ideas
• distinguish details in graphic arts material
• interview customers
• make presentations
• organize commercial artistic or design projects
• oversee execution of organizational or program policies
• prepare artwork for camera or press
• proofread printed or written material
• schedule work to meet deadlines
• set page layout or composition
• tell stories through musical, visual, or dramatic arts
• use computer graphics design software
• use creativity in graphics
• use creativity to art or design work
• use graphic arts techniques