Occupation information matching programmer analyst
11-2011.00 Advertising and Promotions Managers
| O*NET SOC Description |
|---|
| Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. |
| O*NET SOC Tasks |
|---|
| Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs. |
| Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. |
| Prepare budgets and submit estimates for program costs as part of campaign plan development. |
| Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms. |
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