Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Advertising Manager
- Promotions Director
- Advertising Director
- Classified Advertising Manager
- Marketing Director
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- Account Executive
- Retail Advertising Sales Manager
- Advertising Sales Manager
- Marketing and Promotions Manager
- Marketing Manager
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- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
- Assist with annual budget development.
- Confer with clients to provide marketing or technical advice.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
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- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
- Assist with annual budget development.
- Confer with clients to provide marketing or technical advice.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
- Contact organizations to explain services and facilities offered.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Coordinate with the media to disseminate advertising.
- Direct and coordinate product research and development.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Gather and organize information to plan advertising campaigns.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
- Manage sales team including setting goals, providing incentives, and evaluating employee performance.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Plan and execute advertising policies and strategies for organizations.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
- Prepare and negotiate advertising and sales contracts.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Represent company at trade association meetings to promote products.
- Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
- Train and direct workers engaged in developing and producing advertisements.
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- access media advertising services
- advise clients or customers
- analyze financial data
- analyze sales activities or trends
- assign work to staff or employees
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- access media advertising services
- advise clients or customers
- analyze financial data
- analyze sales activities or trends
- assign work to staff or employees
- conduct market research
- conduct or attend staff meetings
- conduct training for personnel
- consult with managerial or supervisory personnel
- design advertising layouts
- develop advertising strategy
- develop budgets
- develop policies, procedures, methods, or standards
- develop pricing strategy
- direct and coordinate activities of workers or staff
- discuss advertising strategies
- evaluate advertising promotions
- examine products or work to verify conformance to specifications
- explain products to customer representatives
- learn trends in world trade
- make presentations
- manage contracts
- monitor consumer or marketing trends
- negotiate business contracts
- orient new employees
- oversee execution of organizational or program policies
- prepare contract documents
- provide customer service
- sell products through advertising
- solicit support from officials or public
- supervise advertising or public relations staff
- use project management techniques
- use public speaking techniques
- use research methodology procedures within manufacturing or commerce
- write advertising copy
- write business project or bid proposals
- write sales or informational speeches
- Psychological Operations Specialist (Army - Enlisted)
No information available.
- Account Executive
- Executive Producer, Promos
- Manager, Advertising
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- Manager, Advertising Agency
- Manager, Promotion
- Media Director
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