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Advertising and Promotions Managers - 11-2011.00

O*NET-SOC Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Sample of Reported Job Titles

  • Advertising Manager
  • Promotions Director
  • Advertising Director
  • Classified Advertising Manager
  • Marketing Director
  • Account Executive
  • Retail Advertising Sales Manager
  • Advertising Sales Manager
  • Marketing and Promotions Manager
  • Marketing Manager

SOC Occupation Groups

Related Occupations

Tasks

  • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
  • Assist with annual budget development.
  • Confer with clients to provide marketing or technical advice.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
  • Contact organizations to explain services and facilities offered.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Coordinate with the media to disseminate advertising.
  • Direct and coordinate product research and development.
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
  • Gather and organize information to plan advertising campaigns.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Manage sales team including setting goals, providing incentives, and evaluating employee performance.
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
  • Plan and execute advertising policies and strategies for organizations.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
  • Prepare and negotiate advertising and sales contracts.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
  • Represent company at trade association meetings to promote products.
  • Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
  • Train and direct workers engaged in developing and producing advertisements.

Detailed Work Activities

  • access media advertising services
  • advise clients or customers
  • analyze financial data
  • analyze sales activities or trends
  • assign work to staff or employees
  • conduct market research
  • conduct or attend staff meetings
  • conduct training for personnel
  • consult with managerial or supervisory personnel
  • design advertising layouts
  • develop advertising strategy
  • develop budgets
  • develop policies, procedures, methods, or standards
  • develop pricing strategy
  • direct and coordinate activities of workers or staff
  • discuss advertising strategies
  • evaluate advertising promotions
  • examine products or work to verify conformance to specifications
  • explain products to customer representatives
  • learn trends in world trade
  • make presentations
  • manage contracts
  • monitor consumer or marketing trends
  • negotiate business contracts
  • orient new employees
  • oversee execution of organizational or program policies
  • prepare contract documents
  • provide customer service
  • sell products through advertising
  • solicit support from officials or public
  • supervise advertising or public relations staff
  • use project management techniques
  • use public speaking techniques
  • use research methodology procedures within manufacturing or commerce
  • write advertising copy
  • write business project or bid proposals
  • write sales or informational speeches

Military Crosswalk Titles

No information available.

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

  • Account Executive
  • Executive Producer, Promos
  • Manager, Advertising
  • Manager, Advertising Agency
  • Manager, Promotion
  • Media Director