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Advertising and Promotions Managers - 11-2011.00

O*NET-SOC Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Sample of Reported Job Titles

  • Account Executive
  • Advertising Manager (Ad Manager)
  • Advertising Sales Manager (Ad Sales Manager)
  • Classified Advertising Manager (Classified Ad Manager)
  • Communications Director
  • Communications Manager
  • Creative Services Director
  • Marketing and Promotions Manager
  • Promotions Director
  • Promotions Manager

SOC Occupation Groups

Related Occupations

Tasks

  • Analyze marketing or sales trends to forecast future conditions.
  • Analyze the effectiveness of marketing tactics or channels.
  • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
  • Attend or participate in conferences, community events, and promotional events related to products or technologies.
  • Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Contact organizations to explain services and facilities offered.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
  • Coordinate with the media to disseminate advertising.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
  • Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
  • Direct and coordinate product research and development.
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
  • Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
  • Plan and execute advertising policies and strategies for organizations.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Prepare and negotiate advertising and sales contracts.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
  • Represent company at trade association meetings to promote products.
  • Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
  • Train and direct workers engaged in developing and producing advertisements.

Detailed Work Activities

  • Advise customers on technical or procedural issues.
  • Analyze data to assess operational or project effectiveness.
  • Analyze forecasting data to improve business decisions.
  • Analyze market research data.
  • Attend training sessions or professional meetings to develop or maintain professional knowledge.
  • Conduct employee training programs.
  • Conduct market research.
  • Confer with organizational members to accomplish work activities.
  • Coordinate operational activities with external stakeholders.
  • Coordinate special events or programs.
  • Develop marketing plans or strategies for environmental initiatives.
  • Develop marketing plans or strategies.
  • Develop procedures to evaluate organizational activities.
  • Develop promotional materials.
  • Direct financial operations.
  • Direct organizational operations, projects, or services.
  • Direct sales, marketing, or customer service activities.
  • Establish interpersonal business relationships to facilitate work activities.
  • Evaluate employee performance.
  • Evaluate program effectiveness.
  • Examine marketing materials to ensure compliance with policies or regulations.
  • Implement organizational process or policy changes.
  • Maintain knowledge of current developments in area of expertise.
  • Maintain operational records for green energy processes or other environmentally-sustainable activities.
  • Manage operations, research, or logistics projects.
  • Manage organizational or project budgets.
  • Monitor performance of organizational members or partners.
  • Negotiate sales or lease agreements for products or services.
  • Prepare financial documents, reports, or budgets.
  • Prepare operational budgets.
  • Promote products, services, or programs.
  • Represent the organization in external relations.
  • Supervise employees.

Military Crosswalk Titles

  • Enlisted Accessions Recruiter (Air Force - Enlisted)
  • Navy Counselor (Recruiter) (Navy - Enlisted)
  • Premier Band - The USAF Band (Air Force - Enlisted)
  • Premier Band - The USAF Band Craftsman (Air Force - Enlisted)
  • Premier Band - The USAF Band Journeyman (Air Force - Enlisted)
  • Premier Band - The USAF Band Superintendent (Air Force - Enlisted)
  • Psychological Operations Specialist (Army - Enlisted)
  • Recruiter (Army - Enlisted)
  • Recruiting and Retention NCO (Army National Guard of the United States) (Army - Enlisted)
  • Recruiting Service (Air Force - Commissioned Officer only)
  • Recruiting Station Marketing and Communication Marine (Marine Corps - Enlisted)
  • Regional Band (Air Force - Enlisted)
  • Regional Band Apprentice (Air Force - Enlisted)
  • Regional Band Apprentice, Arranger (Air Force - Enlisted)
  • Regional Band Apprentice, Audio Engineer (Air Force - Enlisted)
  • Regional Band Apprentice, Bassoon (Air Force - Enlisted)
  • Regional Band Apprentice, Clarinet (Air Force - Enlisted)
  • Regional Band Apprentice, Euphonium (Air Force - Enlisted)
  • Regional Band Apprentice, Flute (Air Force - Enlisted)
  • Regional Band Apprentice, Guitar (Air Force - Enlisted)
  • Regional Band Apprentice, Horn (Air Force - Enlisted)
  • Regional Band Apprentice, Instrumentalist, General (Air National Guard Bands) (Air Force - Enlisted)
  • Regional Band Apprentice, Oboe (Air Force - Enlisted)
  • Regional Band Apprentice, Percussion (Air Force - Enlisted)
  • Regional Band Apprentice, Piano (Air Force - Enlisted)
  • Regional Band Apprentice, Saxophone (Air Force - Enlisted)
  • Regional Band Apprentice, String/Electric Bass (Air Force - Enlisted)
  • Regional Band Apprentice, Trombone (Air Force - Enlisted)
  • Regional Band Apprentice, Trumpet (Air Force - Enlisted)
  • Regional Band Apprentice, Tuba (Air Force - Enlisted)
  • Regional Band Apprentice, Vocalist (Air Force - Enlisted)
  • Regional Band Craftsman (Air Force - Enlisted)
  • Regional Band Craftsman, Arranger (Air Force - Enlisted)
  • Regional Band Craftsman, Audio Engineer (Air Force - Enlisted)
  • Regional Band Craftsman, Bassoon (Air Force - Enlisted)
  • Regional Band Craftsman, Clarinet (Air Force - Enlisted)
  • Regional Band Craftsman, Drum Set (Air Force - Enlisted)
  • Regional Band Craftsman, Euphonium (Air Force - Enlisted)
  • Regional Band Craftsman, Flute (Air Force - Enlisted)
  • Regional Band Craftsman, Guitar (Air Force - Enlisted)
  • Regional Band Craftsman, Horn (Air Force - Enlisted)
  • Regional Band Craftsman, Instrumentalist, General (Air National Guard Bands) (Air Force - Enlisted)
  • Regional Band Craftsman, Oboe (Air Force - Enlisted)
  • Regional Band Craftsman, Percussion (Air Force - Enlisted)
  • Regional Band Craftsman, Piano (Air Force - Enlisted)
  • Regional Band Craftsman, Saxophone (Air Force - Enlisted)
  • Regional Band Craftsman, String/Electric Bass (Air Force - Enlisted)
  • Regional Band Craftsman, Trombone (Air Force - Enlisted)
  • Regional Band Craftsman, Trumpet (Air Force - Enlisted)
  • Regional Band Craftsman, Tuba (Air Force - Enlisted)
  • Regional Band Craftsman, Vocalist (Air Force - Enlisted)
  • Regional Band Helper (Air Force - Enlisted)
  • Regional Band Helper, Arranger (Air Force - Enlisted)
  • Regional Band Helper, Audio Engineer (Air Force - Enlisted)
  • Regional Band Helper, Bassoon (Air Force - Enlisted)
  • Regional Band Helper, Clarinet (Air Force - Enlisted)
  • Regional Band Helper, Euphonium (Air Force - Enlisted)
  • Regional Band Helper, Flute (Air Force - Enlisted)
  • Regional Band Helper, Guitar (Air Force - Enlisted)
  • Regional Band Helper, Horn (Air Force - Enlisted)
  • Regional Band Helper, Instrumentalist, General (Air National Guard Bands) (Air Force - Enlisted)
  • Regional Band Helper, Jazz Trumpet (Air Force - Enlisted)
  • Regional Band Helper, Oboe (Air Force - Enlisted)
  • Regional Band Helper, Percussion (Air Force - Enlisted)
  • Regional Band Helper, Piano (Air Force - Enlisted)
  • Regional Band Helper, Saxophone (Air Force - Enlisted)
  • Regional Band Helper, String/Electric Bass (Air Force - Enlisted)
  • Regional Band Helper, Trombone (Air Force - Enlisted)
  • Regional Band Helper, Trumpet (Air Force - Enlisted)
  • Regional Band Helper, Tuba (Air Force - Enlisted)
  • Regional Band Helper, Vocalist (Air Force - Enlisted)
  • Regional Band Journeyman (Air Force - Enlisted)
  • Regional Band Journeyman, Arranger (Air Force - Enlisted)
  • Regional Band Journeyman, Audio Engineer (Air Force - Enlisted)
  • Regional Band Journeyman, Bassoon (Air Force - Enlisted)
  • Regional Band Journeyman, Clarinet (Air Force - Enlisted)
  • Regional Band Journeyman, Euphonium (Air Force - Enlisted)
  • Regional Band Journeyman, Flute (Air Force - Enlisted)
  • Regional Band Journeyman, Guitar (Air Force - Enlisted)
  • Regional Band Journeyman, Horn (Air Force - Enlisted)
  • Regional Band Journeyman, Instrumentalist, General (Air National Guard Bands) (Air Force - Enlisted)
  • Regional Band Journeyman, Oboe (Air Force - Enlisted)
  • Regional Band Journeyman, Percussion (Air Force - Enlisted)
  • Regional Band Journeyman, Piano (Air Force - Enlisted)
  • Regional Band Journeyman, Saxophone (Air Force - Enlisted)
  • Regional Band Journeyman, String/Electric Bass (Air Force - Enlisted)
  • Regional Band Journeyman, Trombone (Air Force - Enlisted)
  • Regional Band Journeyman, Trumpet (Air Force - Enlisted)
  • Regional Band Journeyman, Tuba (Air Force - Enlisted)
  • Regional Band Journeyman, Vocalist (Air Force - Enlisted)
  • Regional Band Superintendent (Air Force - Enlisted)
  • Second Tier Recruiter (Air Force - Enlisted)
  • Talent Acquisition (Air Force - Enlisted)
  • Talent Acquisition Apprentice (Air Force - Enlisted)
  • Talent Acquisition Craftsman (Air Force - Enlisted)
  • Talent Acquisition Helper (Air Force - Enlisted)
  • Talent Acquisition Journeyman (Air Force - Enlisted)
  • Talent Acquisition Manager (Air Force - Enlisted)
  • Talent Acquisition Superintendent (Air Force - Enlisted)
  • Third Tier Recruiter (Air Force - Enlisted)

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

  • Account Executive
  • Executive Producer, Promos
  • Manager, Advertising
  • Manager, Advertising Agency
  • Manager, Promotion
  • Market-Research Analyst I
  • Media Director