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Copy Writers - 27-3043.04

O*NET-SOC Description

Write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Sample of Reported Job Titles

  • Copywriter
  • Copy Writer
  • Account Executive
  • Advertising Copy Writer
  • Advertising Writer
  • Communications Specialist
  • Freelance Copywriter
  • Production Director
  • Advertising Associate
  • Web Content Writer

SOC Occupation Groups

Related Occupations

Tasks

  • Conduct research and interviews to determine which of a product's selling features should be promoted.
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
  • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
  • Present drafts and ideas to clients.
  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  • Vary language and tone of messages based on product and medium.
  • Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.

Detailed Work Activities

  • analyze sales activities or trends
  • collect details for stories or articles
  • communicate visually or verbally
  • compile information through interviews
  • conduct or attend staff meetings
  • confer with client or staff regarding theme
  • convey moods or emotions through writing
  • develop advertising strategy
  • discuss advertising strategies
  • edit written material
  • ensure correct grammar, punctuation, or spelling
  • evaluate advertising promotions
  • formulate writing approach through analysis of advertising trends
  • identify interests of publication readers
  • interpret technical information for written materials
  • maintain awareness of social trends
  • monitor consumer or marketing trends
  • practice creative writing - development
  • prepare promotional plans
  • use computers to enter, access or retrieve data
  • use interviewing procedures
  • use marketing techniques
  • use photographic materials
  • use product knowledge to market goods
  • use word processing or desktop publishing software
  • write advertising copy
  • write business correspondence
  • write sales or informational speeches

Military Crosswalk Titles

No information available.

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

  • Copy Writer