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Copy Writers - 27-3043.04

O*NET-SOC Description

Write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Sample of Reported Job Titles

  • Copywriter
  • Copy Writer
  • Account Executive
  • Advertising Copy Writer
  • Advertising Writer
  • Communications Specialist
  • Freelance Copywriter
  • Production Director
  • Advertising Associate
  • Web Content Writer

SOC Occupation Groups

Related Occupations

Tasks

  • Conduct research and interviews to determine which of a product's selling features should be promoted.
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
  • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
  • Present drafts and ideas to clients.
  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  • Vary language and tone of messages based on product and medium.
  • Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.

Detailed Work Activities

  • Collaborate with others in marketing activities.
  • Conduct market research.
  • Confer with clients to determine needs.
  • Develop promotional strategies or plans.
  • Edit written materials.
  • Monitor current trends.
  • Present work to clients for approval.
  • Write advertising or promotional material.

Military Crosswalk Titles

  • Mass Communicator (Marine Corps - Enlisted)

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

  • Copy Writer