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Public Relations and Fundraising Managers - 11-2031.00

O*NET-SOC Description

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Sample of Reported Job Titles

  • Account Executive
  • Account Supervisor
  • Annual Giving Director
  • Communications Director
  • Communications Manager
  • Community Relations Director
  • Development Director
  • Public Affairs Director
  • Public Relations Director
  • Public Relations Manager (PR Manager)

SOC Occupation Groups

Related Occupations


  • Assign, supervise, and review the activities of public relations staff.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Design and edit promotional publications, such as brochures.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Develop, implement, and maintain crisis communication plans.
  • Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
  • Draft speeches for company executives and arrange interviews and other forms of contact for them.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
  • Formulate policies and procedures related to public information programs, working with public relations executives.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Maintain company archives.
  • Manage communications budgets.
  • Manage in-house communication courses.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
  • Observe and report on social, economic, and political trends that might affect employers.
  • Produce films and other video products, regulate their distribution, and operate film library.
  • Respond to requests for information about employers' activities or status.
  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

Detailed Work Activities

  • Confer with organizational members to accomplish work activities.
  • Coordinate special events or programs.
  • Coordinate with external parties to exchange information.
  • Develop contingency plans to deal with organizational emergencies.
  • Develop marketing plans or strategies.
  • Develop operating strategies, plans, or procedures.
  • Develop organizational goals or objectives.
  • Develop organizational policies or programs.
  • Develop promotional materials.
  • Direct financial operations.
  • Direct sales, marketing, or customer service activities.
  • Edit documents.
  • Establish interpersonal business relationships to facilitate work activities.
  • Evaluate employee performance.
  • Evaluate program effectiveness.
  • Liaise between departments or other groups to improve function or communication.
  • Maintain operational records.
  • Manage organizational or project budgets.
  • Monitor external affairs or events affecting business operations.
  • Present information to the public.
  • Supervise employees.

Military Crosswalk Titles

  • Basic Communication Strategy and Operations Officer (Marine Corps - Commissioned or Warrant Officer)
  • Basic Public Affairs Officer (Marine Corps - Commissioned or Warrant Officer)
  • Broadcast (Army - Commissioned Officer only)
  • Combat Mass Communicator (Marine Corps - Enlisted)
  • Communication Strategist (Marine Corps - Commissioned Officer only)
  • Communication Strategy and Operations Officer (Marine Corps - Commissioned Officer only)
  • Communication Strategy and Operations Planner (Marine Corps - Commissioned Officer only)
  • Intragovernmental Inquiries Officer (Navy - Commissioned or Warrant Officer)
  • LDO - Photography (Navy - Commissioned Officer only)
  • Mass Communications Specialist (Marine Corps - Warrant Officer only)
  • Mass Communications Specialist (Navy - Enlisted)
  • Protocol (Air Force - Commissioned Officer only)
  • Psychological Operations Specialist (Army - Enlisted)
  • Public Affairs (Air Force - Commissioned Officer only)
  • Public Affairs Management Officer (Marine Corps - Commissioned or Warrant Officer)
  • Public Affairs Manager (Navy - Enlisted)
  • Public Affairs Officer (Marine Corps - Commissioned or Warrant Officer)
  • Public Affairs Officer (Navy - Commissioned or Warrant Officer)
  • Public Affairs Specialist (Army - Enlisted)
  • Public Affairs Supervisor (Navy - Enlisted)
  • Public Affairs, General (Army - Commissioned Officer only)
  • Public and International Affairs (Coast Guard - Commissioned Officer only)
  • RL - Special Duty - Foreign Area Officer, Qualified (Navy - Commissioned Officer only)
  • RL - Special Duty Officer (Public Affairs) (Navy - Commissioned Officer only)
  • United States Air Force Honor Guard (Air Force - Commissioned Officer only)
  • Untrained Public Affairs Officer (Army - Commissioned Officer only)

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

  • Director, Fundraising
  • Director, Funds Development
  • Director, Underwriter Solicitation
  • Fund Raiser I
  • Public-Relations Representative