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Public Relations Managers - 11-2032.00

O*NET-SOC Description

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Sample of Reported Job Titles

No information available.

SOC Occupation Groups

Related Occupations

Tasks

  • Assign, supervise, and review the activities of public relations staff.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Design and edit promotional publications, such as brochures.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Develop, implement, or maintain crisis communication plans.
  • Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
  • Draft speeches for company executives and arrange interviews and other forms of contact for them.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
  • Formulate policies and procedures related to public information programs, working with public relations executives.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Maintain company archives.
  • Manage communications budgets.
  • Manage in-house communication courses.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
  • Observe and report on social, economic, and political trends that might affect employers.
  • Produce films and other video products, regulate their distribution, and operate film library.
  • Respond to requests for information about employers' activities or status.
  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

Detailed Work Activities

  • Confer with organizational members to accomplish work activities.
  • Coordinate special events or programs.
  • Coordinate with external parties to exchange information.
  • Develop contingency plans to deal with organizational emergencies.
  • Develop library or archival databases.
  • Develop marketing plans or strategies.
  • Develop operating strategies, plans, or procedures.
  • Develop organizational policies or programs.
  • Develop promotional materials.
  • Direct employee training programs.
  • Direct sales, marketing, or customer service activities.
  • Distribute instructional or library materials.
  • Edit documents.
  • Establish interpersonal business relationships to facilitate work activities.
  • Evaluate employee performance.
  • Evaluate program effectiveness.
  • Liaise between departments or other groups to improve function or communication.
  • Maintain operational records.
  • Manage organizational or project budgets.
  • Monitor external affairs or events affecting business operations.
  • Operate still or video cameras or related equipment.
  • Present information to the public.
  • Supervise employees.

Military Crosswalk Titles

  • Advisor (Marine Corps - Commissioned or Warrant Officer)
  • Advisor (Marine Corps - Enlisted)
  • Attaché Intelligence Operations Technician (Army - Warrant Officer only)
  • Basic Communication Strategy and Operations Officer (Marine Corps - Commissioned or Warrant Officer)
  • Basic Foreign Area Officer (Marine Corps - Commissioned Officer only)
  • Basic Public Affairs Officer (Marine Corps - Commissioned or Warrant Officer)
  • Billet Designator-Political Military Officer (Marine Corps - Commissioned Officer only)
  • Broadcast (Army - Commissioned Officer only)
  • Chief Public Affairs NCO (Army - Enlisted)
  • Civil Affairs (Army - Commissioned Officer only)
  • Civil Affairs Noncommissioned Officer (Marine Corps - Enlisted)
  • Civil Affairs Officer (Marine Corps - Commissioned Officer only)
  • Civil Affairs Officer (Navy - Commissioned or Warrant Officer)
  • Civil Affairs Officer Special Operations (Army - Commissioned Officer only)
  • Civil Affairs Specialist (Army - Enlisted)
  • Civil Affairs Specialist (Marine Corps - Enlisted)
  • Civil-Military Operations (CMO) Chief (Marine Corps - Enlisted)
  • Civil-Military Operations (CMO) Planner (Marine Corps - Commissioned Officer only)
  • Combat Videographer (Marine Corps - Enlisted)
  • Communication Director (Navy - Enlisted)
  • Communication Strategist (Marine Corps - Commissioned Officer only)
  • Communication Strategy and Operations Chief (Marine Corps - Enlisted)
  • Communication Strategy and Operations Officer (Marine Corps - Commissioned Officer only)
  • Communication Strategy and Operations Planner (Marine Corps - Commissioned Officer only)
  • Creative Director (Navy - Enlisted)
  • Defense Attache (Air Force - Enlisted)
  • Equal Opportunity Program Officer (Navy - Commissioned or Warrant Officer)
  • Expeditionary Force - Maritime Civil Affairs (MCA) (Navy - Enlisted)
  • Foreign Area Officer (FAO) (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), ABM (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), AFRICOM (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), Airlift (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), Bomber (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), C2ISREW (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), CENTCOM (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), EUCOM (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), Fighter (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), General (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), Generalist (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), Helicopter or EWO (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), INDOPACOM (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), RPA (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), SOUTHCOM (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), Special Operations (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), Tanker (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), Trainer (Air Force - Commissioned Officer only)
  • Foreign Area Officer - Africa (Marine Corps - Commissioned Officer only)
  • Foreign Area Officer - Europe (Marine Corps - Commissioned Officer only)
  • Foreign Area Officer - Middle East (Marine Corps - Commissioned Officer only)
  • Foreign Area Officer - Northeast Asia (Marine Corps - Commissioned Officer only)
  • Foreign Area Officer - Southeast Asia (Marine Corps - Commissioned Officer only)
  • Foreign Area Officer, Central and South Asia (Army - Commissioned Officer only)
  • Foreign Area Officer, China (Army - Commissioned Officer only)
  • Foreign Area Officer, Europe and Eurasia (Army - Commissioned Officer only)
  • Foreign Area Officer, Middle East (Army - Commissioned Officer only)
  • Foreign Area Officer, Northeast Asia (Army - Commissioned Officer only)
  • Foreign Area Officer, Southeast Asia (Army - Commissioned Officer only)
  • Foreign Area Officer, Sub-Saharan Africa (Army - Commissioned Officer only)
  • Foreign Area Officer, Western Hemisphere (Army - Commissioned Officer only)
  • Foreign Area Officer-Eurasia (Marine Corps - Commissioned Officer only)
  • Foreign Area Officer-Latin America (Marine Corps - Commissioned Officer only)
  • Foreign Area Officer-South Asia (Marine Corps - Commissioned Officer only)
  • Foreign Area Staff Non-Commissioned Officer Basic/In-Training Foreign Area (Marine Corps - Enlisted)
  • Foreign Area Staff Non-Commissioned Officer-Africa (Marine Corps - Enlisted)
  • Foreign Area Staff Non-Commissioned Officer-Eurasia (Marine Corps - Enlisted)
  • Foreign Area Staff Non-Commissioned Officer-Europe (Marine Corps - Enlisted)
  • Foreign Area Staff Non-Commissioned Officer-Latin America (Marine Corps - Enlisted)
  • Foreign Area Staff Non-Commissioned Officer-Middle East (Marine Corps - Enlisted)
  • Foreign Area Staff Non-Commissioned Officer-Northeast Asia (Marine Corps - Enlisted)
  • Foreign Area Staff Non-Commissioned Officer-South Asia (Marine Corps - Enlisted)
  • Foreign Area Staff Non-Commissioned Officer-Southeast Asia (Marine Corps - Enlisted)
  • Foreign Disclosure Officer (Navy - Commissioned or Warrant Officer)
  • Global War on Terrorism (GWOT) Individual Augmentee/In Lieu Of (IA/ILO) Training for Civil Affairs (CA)/Provincial Reconstruction (Navy - Enlisted)
  • Head of Naval Mission (Navy - Commissioned or Warrant Officer)
  • Information Operations (Air Force - Commissioned Officer only)
  • Information System Technician (Coast Guard - Enlisted)
  • Intermediate Public Affairs Specialist (Navy - Enlisted)
  • International Affairs Officer (Navy - Commissioned or Warrant Officer)
  • Intragovernmental Inquiries Officer (Navy - Commissioned or Warrant Officer)
  • Language and Culture Advisor (Air Force - Enlisted)
  • Language Officer (Navy - Commissioned Officer only)
  • LDO - Photography (Navy - Commissioned Officer only)
  • Marketing Officer (Army - Commissioned Officer only)
  • Mass Communications Specialist (Marine Corps - Warrant Officer only)
  • Mass Communications Specialist (Navy - Enlisted)
  • Master Photojournalist (Navy - Enlisted)
  • Military Government (Army - Commissioned Officer only)
  • Multimedia Director/Producer (Navy - Enlisted)
  • Naval Attache (Assistant) (Navy - Commissioned or Warrant Officer)
  • Navy Counselor (Recruiter) (Navy - Enlisted)
  • Officer Air Advisor (Conventional Force) Advanced (Air Force - Commissioned Officer only)
  • Officer Air Advisor (Conventional Force) Advanced, Mission Commander (Air Force - Commissioned Officer only)
  • Officer Air Advisor (Conventional Force) Advanced, Team Leader (Air Force - Commissioned Officer only)
  • Officer Air Advisor (Conventional Force) Basic (Air Force - Commissioned Officer only)
  • Officer Air Advisor (Conventional Force) Basic, Mission Commander (Air Force - Commissioned Officer only)
  • Officer Air Advisor (Conventional Force) Basic, Team Leader (Air Force - Commissioned Officer only)
  • Officer Combat Aviation Advisor (Air Force - Commissioned Officer only)
  • Officer Combat Aviation Advisor, Mission Commander (Air Force - Commissioned Officer only)
  • Officer Combat Aviation Advisor, Team Leader (Air Force - Commissioned Officer only)
  • Operational Advisor (Marine Corps - Commissioned or Warrant Officer)
  • Operational Advisor (Marine Corps - Enlisted)
  • Political-Military Affairs Strategist (PAS) (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), ABM (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), Airlift (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), Bomber (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), C2ISREW (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), Fighter (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), General (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), Helicopter or EWO (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), RPA (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), Special Operations (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), Tanker (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), Trainer (Air Force - Commissioned Officer only)
  • Press Officer (Navy - Commissioned or Warrant Officer)
  • Protocol (Air Force - Commissioned Officer only)
  • Protocol Officer (Air Force - Commissioned Officer only)
  • Psychological Operations (Army - Commissioned Officer only)
  • Psychological Operations (PSYOP) Non-Commissioned Officer (Marine Corps - Enlisted)
  • Psychological Operations (PSYOP) Officer (Marine Corps - Commissioned Officer only)
  • Psychological Operations (PSYOP) Specialist (Marine Corps - Enlisted)
  • Psychological Operations Specialist (Army - Enlisted)
  • Public Affairs (Air Force - Commissioned Officer only)
  • Public Affairs (Air Force - Enlisted)
  • Public Affairs Apprentice (Air Force - Enlisted)
  • Public Affairs Craftsman (Air Force - Enlisted)
  • Public Affairs Helper (Air Force - Enlisted)
  • Public Affairs Journeyman (Air Force - Enlisted)
  • Public Affairs Management Officer (Marine Corps - Commissioned or Warrant Officer)
  • Public Affairs Manager (Air Force - Enlisted)
  • Public Affairs Manager (Navy - Enlisted)
  • Public Affairs Mass Communication Specialist (Army - Enlisted)
  • Public Affairs Officer (Marine Corps - Commissioned or Warrant Officer)
  • Public Affairs Officer (Navy - Commissioned or Warrant Officer)
  • Public Affairs Specialist (Coast Guard - Enlisted)
  • Public Affairs Superintendent (Air Force - Enlisted)
  • Public Affairs Supervisor (Navy - Enlisted)
  • Public Affairs, General (Army - Commissioned Officer only)
  • Public and International Affairs (Coast Guard - Commissioned Officer only)
  • Public Information Specialty (Coast Guard - Warrant Officer only)
  • Recruiting Service (Air Force - Commissioned Officer only)
  • Recruiting Station Marketing and Communication Marine (Marine Corps - Enlisted)
  • Regional Affairs Officer - Africa (Marine Corps - Commissioned Officer only)
  • Regional Affairs Officer - Eurasia (Marine Corps - Commissioned Officer only)
  • Regional Affairs Officer - Europe (Marine Corps - Commissioned Officer only)
  • Regional Affairs Officer - Middle East (Marine Corps - Commissioned Officer only)
  • Regional Affairs Officer - Northeast Asia (Marine Corps - Commissioned Officer only)
  • Regional Affairs Officer - South Asia (Marine Corps - Commissioned Officer only)
  • Regional Affairs Officer - Southeast Asia (Marine Corps - Commissioned Officer only)
  • Regional Affairs Officer-Latin America (Marine Corps - Commissioned Officer only)
  • RL - Special Duty - Foreign Area Officer, Qualified (Navy - Commissioned Officer only)
  • RL - Special Duty Officer (Public Affairs) (Navy - Commissioned Officer only)
  • Second Tier Recruiter (Air Force - Enlisted)
  • Senior Enlisted Public Affairs Advisor (Navy - Enlisted)
  • Staff Theater Security Cooperation Officer (Navy - Commissioned Officer only)
  • Third Tier Recruiter (Air Force - Enlisted)
  • United States Air Force Honor Guard (Air Force - Commissioned Officer only)
  • Untrained Public Affairs Officer (Army - Commissioned Officer only)
  • User Experience Director (Navy - Enlisted)
  • Visual Information Manager (Navy - Enlisted)
  • Visual Information Specialist (Army - Enlisted)

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

  • Director, Fundraising
  • Director, Funds Development
  • Director, Underwriter Solicitation
  • Fund Raiser I
  • Public-Relations Representative