More information from O*NET OnLine:

Public Relations Managers - 11-2032.00

O*NET-SOC Description

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Sample of Reported Job Titles

No information available.

SOC Occupation Groups

11-0000	Management Occupations
11-2000	Advertising, Marketing, Promotions, Public Relations, and Sales Managers
11-2030	Public Relations and Fundraising Managers
11-2032.00	Public Relations Managers

Related Occupations

11-1021.00	General and Operations Managers Bright Outlook
11-2011.00	Advertising and Promotions Managers
11-2021.00	Marketing Managers
11-2033.00	Fundraising Managers
11-3121.00	Human Resources Managers
11-9151.00	Social and Community Service Managers
13-1111.00	Management Analysts
13-1161.00	Market Research Analysts and Marketing Specialists
13-1161.01	Search Marketing Strategists
27-3031.00	Public Relations Specialists

Tasks

Assign, supervise, and review the activities of public relations staff.
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
Design and edit promotional publications, such as brochures.
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
Develop, implement, or maintain crisis communication plans.
Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
Draft speeches for company executives and arrange interviews and other forms of contact for them.
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
Evaluate advertising and promotion programs for compatibility with public relations efforts.
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
Formulate policies and procedures related to public information programs, working with public relations executives.
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
Maintain company archives.
Manage communications budgets.
Manage in-house communication courses.
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
Observe and report on social, economic, and political trends that might affect employers.
Produce films and other video products, regulate their distribution, and operate film library.
Respond to requests for information about employers' activities or status.
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

Detailed Work Activities

Confer with organizational members to accomplish work activities.
Coordinate special events or programs.
Coordinate with external parties to exchange information.
Develop contingency plans to deal with organizational emergencies.
Develop library or archival databases.
Develop marketing plans or strategies.
Develop operating strategies, plans, or procedures.
Develop organizational policies or programs.
Develop promotional materials.
Direct employee training programs.
Direct sales, marketing, or customer service activities.
Distribute instructional or library materials.
Edit documents.
Establish interpersonal business relationships to facilitate work activities.
Evaluate employee performance.
Evaluate program effectiveness.
Liaise between departments or other groups to improve function or communication.
Maintain operational records.
Manage organizational or project budgets.
Monitor external affairs or events affecting business operations.
Operate still or video cameras or related equipment.
Present information to the public.
Supervise employees.

Military Crosswalk Titles

Advisor (Marine Corps - Commissioned or Warrant Officer)
Advisor (Marine Corps - Enlisted)
Attaché Intelligence Operations Technician (Army - Warrant Officer only)
Basic Communication Strategy and Operations Officer (Marine Corps - Commissioned or Warrant Officer)
Basic Foreign Area Officer (Marine Corps - Commissioned Officer only)
Basic Public Affairs Officer (Marine Corps - Commissioned or Warrant Officer)
Billet Designator-Political Military Officer (Marine Corps - Commissioned Officer only)
Broadcast (Army - Commissioned Officer only)
Chief Public Affairs NCO (Army - Enlisted)
Civil Affairs (Army - Commissioned Officer only)
Civil Affairs Noncommissioned Officer (Marine Corps - Enlisted)
Civil Affairs Officer (Marine Corps - Commissioned Officer only)
Civil Affairs Officer (Navy - Commissioned or Warrant Officer)
Civil Affairs Officer Special Operations (Army - Commissioned Officer only)
Civil Affairs Specialist (Army - Enlisted)
Civil Affairs Specialist (Marine Corps - Enlisted)
Civil Affairs, Designated (Army - Commissioned Officer only)
Civil-Military Operations (CMO) Planner (Marine Corps - Commissioned Officer only)
Combat Videographer (Marine Corps - Enlisted)
Communication Director (Navy - Enlisted)
Communication Strategist (Marine Corps - Commissioned Officer only)
Communication Strategy and Operations Chief (Marine Corps - Enlisted)
Communication Strategy and Operations Officer (Marine Corps - Commissioned Officer only)
Communication Strategy and Operations Planner (Marine Corps - Commissioned Officer only)
Creative Director (Navy - Enlisted)
Defense Attache (Air Force - Enlisted)
Equal Opportunity Program Officer (Navy - Commissioned or Warrant Officer)
Expeditionary Force - Maritime Civil Affairs (MCA) (Navy - Enlisted)
External Affairs (Coast Guard - Commissioned Officer only)
Female Engagement Officer (Marine Corps - Commissioned Officer only)
Female Engagement Specialist (Marine Corps - Enlisted)
Foreign Area Officer (FAO) (Air Force - Commissioned Officer only)
Foreign Area Officer (FAO), ABM (Air Force - Commissioned Officer only)
Foreign Area Officer (FAO), AFRICOM (Air Force - Commissioned Officer only)
Foreign Area Officer (FAO), Airlift (Air Force - Commissioned Officer only)
Foreign Area Officer (FAO), Bomber (Air Force - Commissioned Officer only)
Foreign Area Officer (FAO), C2ISREW (Air Force - Commissioned Officer only)
Foreign Area Officer (FAO), CENTCOM (Air Force - Commissioned Officer only)
Foreign Area Officer (FAO), EUCOM (Air Force - Commissioned Officer only)
Foreign Area Officer (FAO), Fighter (Air Force - Commissioned Officer only)
Foreign Area Officer (FAO), General (Air Force - Commissioned Officer only)
Foreign Area Officer (FAO), Generalist (Air Force - Commissioned Officer only)
Foreign Area Officer (FAO), Helicopter or EWO (Air Force - Commissioned Officer only)
Foreign Area Officer (FAO), INDOPACOM (Air Force - Commissioned Officer only)
Foreign Area Officer (FAO), RPA (Air Force - Commissioned Officer only)
Foreign Area Officer (FAO), SOUTHCOM (Air Force - Commissioned Officer only)
Foreign Area Officer (FAO), Special Operations (Air Force - Commissioned Officer only)
Foreign Area Officer (FAO), Tanker (Air Force - Commissioned Officer only)
Foreign Area Officer (FAO), Trainer (Air Force - Commissioned Officer only)
Foreign Area Officer - Africa (Marine Corps - Commissioned Officer only)
Foreign Area Officer - Europe (Marine Corps - Commissioned Officer only)
Foreign Area Officer - Middle East (Marine Corps - Commissioned Officer only)
Foreign Area Officer - Northeast Asia (Marine Corps - Commissioned Officer only)
Foreign Area Officer - Southeast Asia (Marine Corps - Commissioned Officer only)
Foreign Area Officer, Asia-Pacific (Army - Commissioned Officer only)
Foreign Area Officer, Europe and Eurasia (Army - Commissioned Officer only)
Foreign Area Officer, Middle East and North Africa (Army - Commissioned Officer only)
Foreign Area Officer, Sub-Saharan Africa (Army - Commissioned Officer only)
Foreign Area Officer, Western Hemisphere (Army - Commissioned Officer only)
Foreign Area Officer-Eurasia (Marine Corps - Commissioned Officer only)
Foreign Area Officer-Latin America (Marine Corps - Commissioned Officer only)
Foreign Area Officer-South Asia (Marine Corps - Commissioned Officer only)
Foreign Area Staff Non-Commissioned Officer Basic/In-Training Foreign Area (Marine Corps - Enlisted)
Foreign Area Staff Non-Commissioned Officer-Africa (Marine Corps - Enlisted)
Foreign Area Staff Non-Commissioned Officer-Eurasia (Marine Corps - Enlisted)
Foreign Area Staff Non-Commissioned Officer-Europe (Marine Corps - Enlisted)
Foreign Area Staff Non-Commissioned Officer-Latin America (Marine Corps - Enlisted)
Foreign Area Staff Non-Commissioned Officer-Middle East (Marine Corps - Enlisted)
Foreign Area Staff Non-Commissioned Officer-Northeast Asia (Marine Corps - Enlisted)
Foreign Area Staff Non-Commissioned Officer-South Asia (Marine Corps - Enlisted)
Foreign Area Staff Non-Commissioned Officer-Southeast Asia (Marine Corps - Enlisted)
Foreign Disclosure Officer (Navy - Commissioned or Warrant Officer)
Global War on Terrorism (GWOT) Individual Augmentee/In Lieu Of (IA/ILO) Training for Civil Affairs (CA)/Provincial Reconstruction (Navy - Enlisted)
Head of Naval Mission (Navy - Commissioned or Warrant Officer)
Influence Chief (Marine Corps - Enlisted)
Influence Officer (Marine Corps - Commissioned Officer only)
Influence Specialist (Marine Corps - Enlisted)
Information Operations (Air Force - Commissioned Officer only)
Information System Technician (Coast Guard - Enlisted)
Intermediate Public Affairs Specialist (Navy - Enlisted)
International Affairs (Coast Guard - Commissioned Officer only)
International Affairs Officer (Navy - Commissioned or Warrant Officer)
Intragovernmental Inquiries Officer (Navy - Commissioned or Warrant Officer)
Language and Culture Advisor (Air Force - Enlisted)
Language Officer (Navy - Commissioned Officer only)
LDO - Photography (Navy - Commissioned Officer only)

Marketing Officer (Army - Commissioned Officer only)
Mass Communications Specialist (Marine Corps - Warrant Officer only)
Mass Communications Specialist (Navy - Enlisted)
Master Photojournalist (Navy - Enlisted)
Military Government (Army - Commissioned Officer only)
Multimedia Director/Producer (Navy - Enlisted)
Naval Attache (Assistant) (Navy - Commissioned or Warrant Officer)
Navy Counselor (Recruiter) (Navy - Enlisted)
Officer Air Advisor (Conventional Force) Advanced (Air Force - Commissioned Officer only)
Officer Air Advisor (Conventional Force) Advanced, Mission Commander (Air Force - Commissioned Officer only)
Officer Air Advisor (Conventional Force) Advanced, Team Leader (Air Force - Commissioned Officer only)
Officer Air Advisor (Conventional Force) Basic (Air Force - Commissioned Officer only)
Officer Air Advisor (Conventional Force) Basic, Mission Commander (Air Force - Commissioned Officer only)
Officer Air Advisor (Conventional Force) Basic, Team Leader (Air Force - Commissioned Officer only)
Officer Combat Aviation Advisor (Air Force - Commissioned Officer only)
Officer Combat Aviation Advisor, Mission Commander (Air Force - Commissioned Officer only)
Officer Combat Aviation Advisor, Team Leader (Air Force - Commissioned Officer only)
Operational Advisor (Marine Corps - Commissioned or Warrant Officer)
Operational Advisor (Marine Corps - Enlisted)
Political-Military Affairs Strategist (PAS) (Air Force - Commissioned Officer only)
Political-Military Affairs Strategist (PAS), ABM (Air Force - Commissioned Officer only)
Political-Military Affairs Strategist (PAS), Airlift (Air Force - Commissioned Officer only)
Political-Military Affairs Strategist (PAS), Bomber (Air Force - Commissioned Officer only)
Political-Military Affairs Strategist (PAS), C2ISREW (Air Force - Commissioned Officer only)
Political-Military Affairs Strategist (PAS), Fighter (Air Force - Commissioned Officer only)
Political-Military Affairs Strategist (PAS), General (Air Force - Commissioned Officer only)
Political-Military Affairs Strategist (PAS), Helicopter or EWO (Air Force - Commissioned Officer only)
Political-Military Affairs Strategist (PAS), RPA (Air Force - Commissioned Officer only)
Political-Military Affairs Strategist (PAS), Special Operations (Air Force - Commissioned Officer only)
Political-Military Affairs Strategist (PAS), Tanker (Air Force - Commissioned Officer only)
Political-Military Affairs Strategist (PAS), Trainer (Air Force - Commissioned Officer only)
Press Officer (Navy - Commissioned or Warrant Officer)
Protocol (Air Force - Commissioned Officer only)
Protocol Officer (Air Force - Commissioned Officer only)
Protocol Officer (Space Force - Commissioned Officer only)
Psychological Operations (Army - Commissioned Officer only)
Psychological Operations (PSYOP) Non-Commissioned Officer (Marine Corps - Enlisted)
Psychological Operations (PSYOP) Officer (Marine Corps - Commissioned Officer only)
Psychological Operations Specialist (Army - Enlisted)
Public Affairs (Air Force - Commissioned Officer only)
Public Affairs (Air Force - Enlisted)
Public Affairs (Space Force - Commissioned Officer only)
Public Affairs Apprentice (Air Force - Enlisted)
Public Affairs Craftsman (Air Force - Enlisted)
Public Affairs Helper (Air Force - Enlisted)
Public Affairs Journeyman (Air Force - Enlisted)
Public Affairs Management Officer (Marine Corps - Commissioned or Warrant Officer)
Public Affairs Manager (Air Force - Enlisted)
Public Affairs Manager (Navy - Enlisted)
Public Affairs Mass Communication Specialist (Army - Enlisted)
Public Affairs Officer (Marine Corps - Commissioned or Warrant Officer)
Public Affairs Officer (Navy - Commissioned or Warrant Officer)
Public Affairs Specialist (Coast Guard - Enlisted)
Public Affairs Superintendent (Air Force - Enlisted)
Public Affairs Supervisor (Navy - Enlisted)
Public Affairs, General (Army - Commissioned Officer only)
Public and International Affairs (Coast Guard - Commissioned Officer only)
Public Information Specialty (Coast Guard - Warrant Officer only)
Rated Foreign Area Officer (FAO) (Air Force - Commissioned Officer only)
Rated Foreign Area Officer (FAO), AFRICOM (Air Force - Commissioned Officer only)
Rated Foreign Area Officer (FAO), EUCOM (Air Force - Commissioned Officer only)
Rated Foreign Area Officer (FAO), Generalist (Air Force - Commissioned Officer only)
Rated Foreign Area Officer (FAO), INDOPACOM (Air Force - Commissioned Officer only)
Rated Foreign Area Officer (FAO), SOUTHCOM (Air Force - Commissioned Officer only)
Recruiting Service (Air Force - Commissioned Officer only)
Recruiting Station Marketing and Communication Marine (Marine Corps - Enlisted)
Regional Affairs Officer - Africa (Marine Corps - Commissioned Officer only)
Regional Affairs Officer - Eurasia (Marine Corps - Commissioned Officer only)
Regional Affairs Officer - Europe (Marine Corps - Commissioned Officer only)
Regional Affairs Officer - Middle East (Marine Corps - Commissioned Officer only)
Regional Affairs Officer - Northeast Asia (Marine Corps - Commissioned Officer only)
Regional Affairs Officer - South Asia (Marine Corps - Commissioned Officer only)
Regional Affairs Officer - Southeast Asia (Marine Corps - Commissioned Officer only)
Regional Affairs Officer-Latin America (Marine Corps - Commissioned Officer only)
RL - Special Duty - Foreign Area Officer, Qualified (Navy - Commissioned Officer only)
RL - Special Duty Officer (Public Affairs) (Navy - Commissioned Officer only)
Second Tier Recruiter (Air Force - Enlisted)
Senior Enlisted Public Affairs Advisor (Navy - Enlisted)
Staff Theater Security Cooperation Officer (Navy - Commissioned Officer only)
Third Tier Recruiter (Air Force - Enlisted)
United States Air Force Honor Guard (Air Force - Commissioned Officer only)
United States Air Force Honor Guard (Space Force - Commissioned Officer only)
Untrained Public Affairs Officer (Army - Commissioned Officer only)
User Experience Director (Navy - Enlisted)
Visual Information Manager (Navy - Enlisted)

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

Director, Fundraising
Director, Funds Development
Director, Underwriter Solicitation

Fund Raiser I
Public-Relations Representative