More information from O*NET OnLine:

Advertising and Promotions Managers - 11-2011.00

O*NET-SOC Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Sample of Reported Job Titles

Account Executive
Advertising Manager (Ad Manager)
Advertising Sales Manager (Ad Sales Manager)
Classified Advertising Manager (Classified Ad Manager)
Communications Director

Communications Manager
Creative Services Director
Marketing and Promotions Manager
Promotions Director
Promotions Manager

SOC Occupation Groups

11-0000	Management Occupations
11-2000	Advertising, Marketing, Promotions, Public Relations, and Sales Managers
11-2010	Advertising and Promotions Managers
11-2011.00	Advertising and Promotions Managers

Related Occupations

11-2021.00	Marketing Managers Bright Outlook
11-2022.00	Sales Managers
11-2032.00	Public Relations Managers
11-2033.00	Fundraising Managers
13-1131.00	Fundraisers
13-1161.00	Market Research Analysts and Marketing Specialists
13-1161.01	Search Marketing Strategists
13-1199.06	Online Merchants
27-3031.00	Public Relations Specialists
41-3011.00	Advertising Sales Agents

Tasks

Analyze marketing or sales trends to forecast future conditions.
Analyze the effectiveness of marketing tactics or channels.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
Attend or participate in conferences, community events, and promotional events related to products or technologies.
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Contact organizations to explain services and facilities offered.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
Coordinate with the media to disseminate advertising.
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
Direct and coordinate product research and development.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Plan and execute advertising policies and strategies for organizations.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Prepare and negotiate advertising and sales contracts.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Represent company at trade association meetings to promote products.
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
Train and direct workers engaged in developing and producing advertisements.

Detailed Work Activities

Advise customers on technical or procedural issues.
Analyze data to assess operational or project effectiveness.
Analyze forecasting data to improve business decisions.
Analyze market research data.
Attend training sessions or professional meetings to develop or maintain professional knowledge.
Conduct employee training programs.
Conduct market research.
Confer with organizational members to accomplish work activities.
Coordinate operational activities with external stakeholders.
Coordinate special events or programs.
Develop marketing plans or strategies for environmental initiatives.
Develop marketing plans or strategies.
Develop procedures to evaluate organizational activities.
Develop promotional materials.
Direct financial operations.
Direct organizational operations, projects, or services.
Direct sales, marketing, or customer service activities.
Establish interpersonal business relationships to facilitate work activities.
Evaluate employee performance.
Evaluate program effectiveness.
Examine marketing materials to ensure compliance with policies or regulations.
Implement organizational process or policy changes.
Maintain knowledge of current developments in area of expertise.
Maintain operational records for green energy processes or other environmentally-sustainable activities.
Manage operations, research, or logistics projects.
Manage organizational or project budgets.
Monitor performance of organizational members or partners.
Negotiate sales or lease agreements for products or services.
Prepare financial documents, reports, or budgets.
Prepare operational budgets.
Promote products, services, or programs.
Represent the organization in external relations.
Supervise employees.

Military Crosswalk Titles

Enlisted Accessions Recruiter (Air Force - Enlisted)
Navy Counselor (Recruiter) (Navy - Enlisted)
Premier Band - The USAF Band (Air Force - Enlisted)
Premier Band - The USAF Band Craftsman (Air Force - Enlisted)
Premier Band - The USAF Band Journeyman (Air Force - Enlisted)
Premier Band - The USAF Band Superintendent (Air Force - Enlisted)
Psychological Operations (Army - Commissioned Officer only)
Psychological Operations Specialist (Army - Enlisted)
Psychological Operations, Designated (Army - Commissioned Officer only)
Recruiter (Army - Enlisted)
Recruiting and Retention NCO (Army National Guard of the United States) (Army - Enlisted)
Recruiting Service (Air Force - Commissioned Officer only)
Recruiting Station Marketing and Communication Marine (Marine Corps - Enlisted)
Regional Band (Air Force - Enlisted)
Regional Band Apprentice (Air Force - Enlisted)
Regional Band Apprentice, Arranger (Air Force - Enlisted)
Regional Band Apprentice, Audio Engineer (Air Force - Enlisted)
Regional Band Apprentice, Bassoon (Air Force - Enlisted)
Regional Band Apprentice, Clarinet (Air Force - Enlisted)
Regional Band Apprentice, Euphonium (Air Force - Enlisted)
Regional Band Apprentice, Flute (Air Force - Enlisted)
Regional Band Apprentice, Guitar (Air Force - Enlisted)
Regional Band Apprentice, Horn (Air Force - Enlisted)
Regional Band Apprentice, Instrumentalist, General (Air National Guard Bands) (Air Force - Enlisted)
Regional Band Apprentice, Oboe (Air Force - Enlisted)
Regional Band Apprentice, Percussion (Air Force - Enlisted)
Regional Band Apprentice, Piano (Air Force - Enlisted)
Regional Band Apprentice, Saxophone (Air Force - Enlisted)
Regional Band Apprentice, String/Electric Bass (Air Force - Enlisted)
Regional Band Apprentice, Trombone (Air Force - Enlisted)
Regional Band Apprentice, Trumpet (Air Force - Enlisted)
Regional Band Apprentice, Tuba (Air Force - Enlisted)
Regional Band Apprentice, Vocalist (Air Force - Enlisted)
Regional Band Craftsman (Air Force - Enlisted)
Regional Band Craftsman, Arranger (Air Force - Enlisted)
Regional Band Craftsman, Audio Engineer (Air Force - Enlisted)
Regional Band Craftsman, Bassoon (Air Force - Enlisted)
Regional Band Craftsman, Clarinet (Air Force - Enlisted)
Regional Band Craftsman, Drum Set (Air Force - Enlisted)
Regional Band Craftsman, Euphonium (Air Force - Enlisted)
Regional Band Craftsman, Flute (Air Force - Enlisted)
Regional Band Craftsman, Guitar (Air Force - Enlisted)
Regional Band Craftsman, Horn (Air Force - Enlisted)
Regional Band Craftsman, Instrumentalist, General (Air National Guard Bands) (Air Force - Enlisted)
Regional Band Craftsman, Oboe (Air Force - Enlisted)
Regional Band Craftsman, Percussion (Air Force - Enlisted)
Regional Band Craftsman, Piano (Air Force - Enlisted)
Regional Band Craftsman, Saxophone (Air Force - Enlisted)
Regional Band Craftsman, String/Electric Bass (Air Force - Enlisted)
Regional Band Craftsman, Trombone (Air Force - Enlisted)
Regional Band Craftsman, Trumpet (Air Force - Enlisted)

Regional Band Craftsman, Tuba (Air Force - Enlisted)
Regional Band Craftsman, Vocalist (Air Force - Enlisted)
Regional Band Helper (Air Force - Enlisted)
Regional Band Helper, Arranger (Air Force - Enlisted)
Regional Band Helper, Audio Engineer (Air Force - Enlisted)
Regional Band Helper, Bassoon (Air Force - Enlisted)
Regional Band Helper, Clarinet (Air Force - Enlisted)
Regional Band Helper, Euphonium (Air Force - Enlisted)
Regional Band Helper, Flute (Air Force - Enlisted)
Regional Band Helper, Guitar (Air Force - Enlisted)
Regional Band Helper, Horn (Air Force - Enlisted)
Regional Band Helper, Instrumentalist, General (Air National Guard Bands) (Air Force - Enlisted)
Regional Band Helper, Jazz Trumpet (Air Force - Enlisted)
Regional Band Helper, Oboe (Air Force - Enlisted)
Regional Band Helper, Percussion (Air Force - Enlisted)
Regional Band Helper, Piano (Air Force - Enlisted)
Regional Band Helper, Saxophone (Air Force - Enlisted)
Regional Band Helper, String/Electric Bass (Air Force - Enlisted)
Regional Band Helper, Trombone (Air Force - Enlisted)
Regional Band Helper, Trumpet (Air Force - Enlisted)
Regional Band Helper, Tuba (Air Force - Enlisted)
Regional Band Helper, Vocalist (Air Force - Enlisted)
Regional Band Journeyman (Air Force - Enlisted)
Regional Band Journeyman, Arranger (Air Force - Enlisted)
Regional Band Journeyman, Audio Engineer (Air Force - Enlisted)
Regional Band Journeyman, Bassoon (Air Force - Enlisted)
Regional Band Journeyman, Clarinet (Air Force - Enlisted)
Regional Band Journeyman, Euphonium (Air Force - Enlisted)
Regional Band Journeyman, Flute (Air Force - Enlisted)
Regional Band Journeyman, Guitar (Air Force - Enlisted)
Regional Band Journeyman, Horn (Air Force - Enlisted)
Regional Band Journeyman, Instrumentalist, General (Air National Guard Bands) (Air Force - Enlisted)
Regional Band Journeyman, Oboe (Air Force - Enlisted)
Regional Band Journeyman, Percussion (Air Force - Enlisted)
Regional Band Journeyman, Piano (Air Force - Enlisted)
Regional Band Journeyman, Saxophone (Air Force - Enlisted)
Regional Band Journeyman, String/Electric Bass (Air Force - Enlisted)
Regional Band Journeyman, Trombone (Air Force - Enlisted)
Regional Band Journeyman, Trumpet (Air Force - Enlisted)
Regional Band Journeyman, Tuba (Air Force - Enlisted)
Regional Band Journeyman, Vocalist (Air Force - Enlisted)
Regional Band Superintendent (Air Force - Enlisted)
Second Tier Recruiter (Air Force - Enlisted)
Talent Acquisition (Air Force - Enlisted)
Talent Acquisition Apprentice (Air Force - Enlisted)
Talent Acquisition Craftsman (Air Force - Enlisted)
Talent Acquisition Helper (Air Force - Enlisted)
Talent Acquisition Journeyman (Air Force - Enlisted)
Talent Acquisition Manager (Air Force - Enlisted)
Talent Acquisition Superintendent (Air Force - Enlisted)
Third Tier Recruiter (Air Force - Enlisted)

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

Account Executive
Executive Producer, Promos
Manager, Advertising
Manager, Advertising Agency

Manager, Promotion
Market-Research Analyst I
Media Director