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Market Research Analysts and Marketing Specialists - 13-1161.00

O*NET-SOC Description

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Sample of Reported Job Titles

  • Market Research Analyst
  • Market Analyst
  • Project Manager
  • Market Research Consultant
  • Client Service and Consulting Manager
  • Market Research Manager
  • Product Line Manager
  • Business Development Specialist
  • Client Services Vice President
  • Communications Specialist

SOC Occupation Groups

13-0000 Business and Financial Operations Occupations
13-1000 Business Operations Specialists
13-1160 Market Research Analysts and Marketing Specialists
13-1161.00 Market Research Analysts and Marketing Specialists

Related Occupations

Tasks

  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Develop and implement procedures for identifying advertising needs.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Direct trained survey interviewers.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Measure and assess customer and employee satisfaction.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Monitor industry statistics and follow trends in trade literature.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Seek and provide information to help companies determine their position in the marketplace.

Detailed Work Activities

  • advise clients or customers
  • advise governmental or industrial personnel
  • analyze market or delivery systems
  • analyze sales activities or trends
  • analyze scientific research data or investigative findings
  • analyze social or economic data
  • collect scientific or technical data
  • collect social or personal information
  • collect statistical data
  • communicate technical information
  • compile numerical or statistical data
  • conduct field research or investigative studies
  • conduct market research
  • conduct or attend staff meetings
  • conduct survey research of specified populations
  • confer with research personnel
  • confer with scientists
  • create mathematical or statistical diagrams or charts
  • develop marketing strategy
  • develop or maintain databases
  • develop plans for programs or projects
  • develop policies, procedures, methods, or standards
  • develop tables depicting data
  • direct and coordinate activities of workers or staff
  • direct and coordinate scientific research or investigative studies
  • direct implementation of new procedures, policies, or programs
  • explain complex mathematical information
  • follow confidentiality procedures
  • forecast or predict phenomena based upon research data
  • identify potential markets
  • interpret charts or tables for social or economic research
  • interview customers
  • learn trends in world trade
  • maintain awareness of social trends
  • make presentations
  • monitor consumer or marketing trends
  • obtain information from individuals
  • perform statistical modeling
  • plan scientific research or investigative studies
  • plan surveys of specified group or area
  • prepare reports
  • prepare technical reports or related documentation
  • provide expert testimony on research results
  • recognize interrelationships among individuals or social groups
  • recognize interrelationships among social statistics or indicators
  • recommend further study or action based on research data
  • use computers to enter, access or retrieve data
  • use current social research
  • use interpersonal communication techniques
  • use interviewing procedures
  • use knowledge of economic trends
  • use knowledge of investigation techniques
  • use labor market information
  • use library or online Internet research techniques
  • use marketing techniques
  • use mathematical or statistical methods to identify or analyze problems
  • use oral or written communication techniques
  • use product knowledge to market goods
  • use public speaking techniques
  • use quantitative research methods
  • use relational database software
  • use scientific research methodology
  • use spreadsheet software
  • use word processing or desktop publishing software
  • work as a team member
  • write business project or bid proposals

Military Crosswalk Titles

  • Psychological Operations Specialist (Army - Enlisted)

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

  • Market-Research Analyst I
  • Research Analyst