Skip navigation

Market Research Analysts and Marketing Specialists - 13-1161.00

O*NET-SOC Description

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Sample of Reported Job Titles

  • Business Development Specialist
  • Client Service and Consulting Manager
  • Communications Specialist
  • Demographic Analyst
  • Market Analyst
  • Market Research Analyst
  • Market Research Consultant
  • Market Research Specialist
  • Market Researcher
  • Marketing Research Coordinator

SOC Occupation Groups

13-0000 Business and Financial Operations Occupations
13-1000 Business Operations Specialists
13-1160 Market Research Analysts and Marketing Specialists
13-1161.00 Market Research Analysts and Marketing Specialists

Related Occupations


  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Develop and implement procedures for identifying advertising needs.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Direct trained survey interviewers.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Measure and assess customer and employee satisfaction.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Monitor industry statistics and follow trends in trade literature.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Seek and provide information to help companies determine their position in the marketplace.

Detailed Work Activities

  • Analyze consumer trends.
  • Analyze industry trends.
  • Analyze market conditions or trends.
  • Conduct surveys in organizations.
  • Develop business or market strategies.
  • Discuss business strategies, practices, or policies with managers.
  • Establish business management methods.
  • Gather organizational performance information.
  • Measure effectiveness of business strategies or practices.
  • Monitor business indicators.
  • Prepare research reports.
  • Supervise employees.

Military Crosswalk Titles

  • Army Reserve Career Counselor (Army Reserve) (Army - Enlisted)
  • Contracting (Air Force - Enlisted)
  • Contracting Apprentice (Air Force - Enlisted)
  • Contracting Craftsman (Air Force - Enlisted)
  • Contracting Helper (Air Force - Enlisted)
  • Contracting Journeyman (Air Force - Enlisted)
  • Contracting Superintendent (Air Force - Enlisted)
  • Operational Contract Support Specialist (Marine Corps - Enlisted)
  • Psychological Operations Specialist (Army - Enlisted)
  • Recruiter (Army - Enlisted)
  • Recruiting and Retention NCO (Army National Guard of the United States) (Army - Enlisted)
  • Recruiting Station Marketing and Communication Marine (Marine Corps - Enlisted)

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

  • Market-Research Analyst I
  • Research Analyst