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Media Programming Directors - 27-2012.03

O*NET-SOC Description

Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

Sample of Reported Job Titles

  • Broadcast Content Manager
  • News Director
  • Newscast Director
  • Production Director
  • Program Coordinator
  • Program Director (PD)
  • Program Manager
  • Programming Director
  • Station Manager
  • TV Program Director (Television Program Director)

SOC Occupation Groups

Related Occupations


  • Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors.
  • Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
  • Conduct interviews for broadcasts.
  • Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.
  • Coordinate activities between departments, such as news and programming.
  • Cue announcers, actors, performers, and guests.
  • Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.
  • Develop ideas for programs and features that a station could produce.
  • Develop promotions for current programs and specials.
  • Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
  • Direct setup of remote facilities and install or cancel programs at remote stations.
  • Establish work schedules and assign work to staff members.
  • Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.
  • Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
  • Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.
  • Operate and maintain on-air and production audio equipment.
  • Participate in the planning and execution of fundraising activities.
  • Perform personnel duties, such as hiring staff and evaluating work performance.
  • Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
  • Prepare copy and edit tape so that material is ready for broadcasting.
  • Read news, read or record public service and promotional announcements, or perform other on-air duties.
  • Review information about programs and schedules to ensure accuracy and provide such information to local media outlets.
  • Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.

Detailed Work Activities

  • Coordinate logistics for productions or events.
  • Coordinate reporting or editing activities.
  • Determine presentation subjects or content.
  • Develop promotional strategies or plans.
  • Direct fundraising or financing activities.
  • Direct productions or performances.
  • Discuss production content and progress with others.
  • Edit audio or video recordings.
  • Interview others for news or entertainment purposes.
  • Maintain inventories of materials, equipment, or products.
  • Maintain logs of production activities.
  • Maintain recording or broadcasting equipment.
  • Manage content of broadcasts or presentations.
  • Manage operations of artistic or entertainment departments or organizations.
  • Operate communications, transmissions, or broadcasting equipment.
  • Report news to the public.
  • Select materials or props.
  • Select staff, team members, or performers.
  • Verify accuracy of data.

Military Crosswalk Titles

  • Broadcast (Army - Commissioned Officer only)
  • Broadcast Operations Director (Navy - Enlisted)
  • Broadcaster (Navy - Enlisted)
  • Chief Public Affairs NCO (Army - Enlisted)
  • Communication Director (Navy - Enlisted)
  • Communication Strategy and Operations Chief (Marine Corps - Enlisted)
  • Creative Director (Navy - Enlisted)
  • Intermediate Public Affairs Specialist (Navy - Enlisted)
  • LDO - Photography (Navy - Commissioned Officer only)
  • Mass Communications Specialist (Navy - Enlisted)
  • Master Photojournalist (Navy - Enlisted)
  • Motion Picture and Television Project Officer (Navy - Commissioned or Warrant Officer)
  • Multimedia Director/Producer (Navy - Enlisted)
  • Production Manager (Navy - Enlisted)
  • Public Affairs (Air Force - Enlisted)
  • Public Affairs Apprentice (Air Force - Enlisted)
  • Public Affairs Craftsman (Air Force - Enlisted)
  • Public Affairs Helper (Air Force - Enlisted)
  • Public Affairs Journeyman (Air Force - Enlisted)
  • Public Affairs Manager (Air Force - Enlisted)
  • Public Affairs Mass Communication Specialist (Army - Enlisted)
  • Public Affairs Specialist (Coast Guard - Enlisted)
  • Public Affairs Superintendent (Air Force - Enlisted)
  • Public Affairs Supervisor (Navy - Enlisted)
  • Public Information Specialty (Coast Guard - Warrant Officer only)
  • Radio-Television Program Officer (Navy - Commissioned or Warrant Officer)
  • Visual Information Manager (Navy - Enlisted)
  • Visual Information Operations Chief (Army - Enlisted)

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

  • Director, Educational Programming
  • Director, News
  • Director, Operations, Broadcast
  • Director, Program
  • Director, Public Service
  • Director, Sports
  • Program Director, Cable Television