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Public Relations Specialists - 27-3031.00

O*NET-SOC Description

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Sample of Reported Job Titles

  • Communications Specialist
  • Community Relations Coordinator
  • Corporate Communications Specialist
  • Information and Communications Specialist
  • Media Relations Specialist
  • Public Affairs Specialist
  • Public Information Officer
  • Public Information Specialist
  • Public Relations Coordinator (PR Coordinator)
  • Public Relations Specialist (PR Specialist)

SOC Occupation Groups

Related Occupations

Tasks

  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
  • Coach client representatives in effective communication with the public or with employees.
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
  • Coordinate public responses to environmental management incidents or conflicts.
  • Develop marketing campaigns for environmental technologies or services.
  • Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Post and update content on the company's Web site and social media outlets.
  • Prepare or deliver speeches to further public relations objectives.
  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
  • Purchase advertising space or time as required to promote client's product or agenda.
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Write press releases or other media communications to promote clients.

Detailed Work Activities

  • Coach others.
  • Collaborate with others in marketing activities.
  • Conduct market research.
  • Coordinate logistics for productions or events.
  • Develop promotional strategies or plans.
  • Edit written materials.
  • Inform viewers, listeners, or audiences.
  • Promote products, activities, or organizations.
  • Provide educational information to the public.
  • Write advertising or promotional material.
  • Write informational material.

Military Crosswalk Titles

  • Advanced Visual Information-Photojournalism Marine (Marine Corps - Enlisted)
  • Advisor (Marine Corps - Commissioned or Warrant Officer)
  • Advisor (Marine Corps - Enlisted)
  • Aide (Navy - Commissioned or Warrant Officer)
  • Aide-de-Camp (Air Force - Commissioned Officer only)
  • Attaché Intelligence Operations Technician (Army - Warrant Officer only)
  • Basic Combat Correspondent (Marine Corps - Enlisted)
  • Basic Communication Strategy and Operations Officer (Marine Corps - Commissioned or Warrant Officer)
  • Basic Foreign Area Officer (Marine Corps - Commissioned Officer only)
  • Billet Designator-Political Military Officer (Marine Corps - Commissioned Officer only)
  • Broadcast Reporter (Navy - Enlisted)
  • Broadcaster (Marine Corps - Enlisted)
  • Broadcaster (Navy - Enlisted)
  • Chief Public Affairs NCO (Army - Enlisted)
  • Civil Affairs (Army - Commissioned Officer only)
  • Civil Affairs Noncommissioned Officer (Marine Corps - Enlisted)
  • Civil Affairs Officer (Marine Corps - Commissioned Officer only)
  • Civil Affairs Officer (Navy - Commissioned or Warrant Officer)
  • Civil Affairs Officer Special Operations (Army - Commissioned Officer only)
  • Civil Affairs Specialist (Army - Enlisted)
  • Civil Affairs Specialist (Marine Corps - Enlisted)
  • Civil-Military Operations (CMO) Chief (Marine Corps - Enlisted)
  • Civil-Military Operations (CMO) Planner (Marine Corps - Commissioned Officer only)
  • Combat Mass Communicator (Marine Corps - Enlisted)
  • Combat Videographer (Marine Corps - Enlisted)
  • Communication Director (Navy - Enlisted)
  • Communication Strategy and Operations Chief (Marine Corps - Enlisted)
  • Communication Strategy and Operations Officer (Marine Corps - Commissioned Officer only)
  • Content Developer (Navy - Enlisted)
  • Conversion NEC MC Mass Communications (Navy - Enlisted)
  • Counterintelligence/Human Intelligence (CI/HUMINT) Specialist (Marine Corps - Enlisted)
  • Counterintelligence/Human Source Intelligence (CI/HUMINT) Operations Officer (Marine Corps - Warrant Officer only)
  • Counterintelligence/Human Source Intelligence Officer (Marine Corps - Commissioned Officer only)
  • Creative Director (Navy - Enlisted)
  • Defense Attache (Air Force - Enlisted)
  • Enlisted Accessions Recruiter (Air Force - Enlisted)
  • Enlisted Air Advisor - Advanced (Air Force - Enlisted)
  • Enlisted Air Advisor - Advanced, Team Leader (Air Force - Enlisted)
  • Enlisted Air Advisor - Advanced, Team Sergeant (Air Force - Enlisted)
  • Enlisted Air Advisor - Basic (Air Force - Enlisted)
  • Enlisted Air Advisor - Basic, Team Leader (Air Force - Enlisted)
  • Enlisted Air Advisor - Basic, Team Sergeant (Air Force - Enlisted)
  • Enlisted Combat Aviation Advisor (SOF) (Air Force - Enlisted)
  • Enlisted Combat Aviation Advisor (SOF), Team Leader (Air Force - Enlisted)
  • Enlisted Combat Aviation Advisor (SOF), Team Sergeant (Air Force - Enlisted)
  • Equal Opportunity Program Officer (Navy - Commissioned or Warrant Officer)
  • Expeditionary Force - Maritime Civil Affairs (MCA) (Navy - Enlisted)
  • Flag Lieutenant (Navy - Commissioned or Warrant Officer)
  • Foreign Area Officer (FAO) (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), ABM (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), AFRICOM (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), Airlift (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), Bomber (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), C2ISREW (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), CENTCOM (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), EUCOM (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), Fighter (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), General (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), Generalist (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), Helicopter or EWO (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), INDOPACOM (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), RPA (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), SOUTHCOM (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), Special Operations (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), Tanker (Air Force - Commissioned Officer only)
  • Foreign Area Officer (FAO), Trainer (Air Force - Commissioned Officer only)
  • Foreign Area Officer - Africa (Marine Corps - Commissioned Officer only)
  • Foreign Area Officer - Europe (Marine Corps - Commissioned Officer only)
  • Foreign Area Officer - Middle East (Marine Corps - Commissioned Officer only)
  • Foreign Area Officer - Northeast Asia (Marine Corps - Commissioned Officer only)
  • Foreign Area Officer - Southeast Asia (Marine Corps - Commissioned Officer only)
  • Foreign Area Officer, Central and South Asia (Army - Commissioned Officer only)
  • Foreign Area Officer, China (Army - Commissioned Officer only)
  • Foreign Area Officer, Europe and Eurasia (Army - Commissioned Officer only)
  • Foreign Area Officer, Middle East (Army - Commissioned Officer only)
  • Foreign Area Officer, Northeast Asia (Army - Commissioned Officer only)
  • Foreign Area Officer, Southeast Asia (Army - Commissioned Officer only)
  • Foreign Area Officer, Sub-Saharan Africa (Army - Commissioned Officer only)
  • Foreign Area Officer, Western Hemisphere (Army - Commissioned Officer only)
  • Foreign Area Officer-Eurasia (Marine Corps - Commissioned Officer only)
  • Foreign Area Officer-Latin America (Marine Corps - Commissioned Officer only)
  • Foreign Area Officer-South Asia (Marine Corps - Commissioned Officer only)
  • Foreign Area Staff Non-Commissioned Officer Basic/In-Training Foreign Area (Marine Corps - Enlisted)
  • Foreign Area Staff Non-Commissioned Officer-Africa (Marine Corps - Enlisted)
  • Foreign Area Staff Non-Commissioned Officer-Eurasia (Marine Corps - Enlisted)
  • Foreign Area Staff Non-Commissioned Officer-Europe (Marine Corps - Enlisted)
  • Foreign Area Staff Non-Commissioned Officer-Latin America (Marine Corps - Enlisted)
  • Foreign Area Staff Non-Commissioned Officer-Middle East (Marine Corps - Enlisted)
  • Foreign Area Staff Non-Commissioned Officer-Northeast Asia (Marine Corps - Enlisted)
  • Foreign Area Staff Non-Commissioned Officer-South Asia (Marine Corps - Enlisted)
  • Foreign Area Staff Non-Commissioned Officer-Southeast Asia (Marine Corps - Enlisted)
  • Foreign Disclosure Officer (Navy - Commissioned or Warrant Officer)
  • Global War on Terrorism (GWOT) Individual Augmentee/In Lieu Of (IA/ILO) Training for Civil Affairs (CA)/Provincial Reconstruction (Navy - Enlisted)
  • Head of Naval Mission (Navy - Commissioned or Warrant Officer)
  • Historian (Air Force - Enlisted)
  • Historian Apprentice (Air Force - Enlisted)
  • Historian Craftsman (Air Force - Enlisted)
  • Historian Helper (Air Force - Enlisted)
  • Historian Journeyman (Air Force - Enlisted)
  • Historian Superintendent (Air Force - Enlisted)
  • Historical Officer (Navy - Commissioned or Warrant Officer)
  • Information Operations (Air Force - Commissioned Officer only)
  • Intermediate Public Affairs Specialist (Navy - Enlisted)
  • International Affairs Officer (Navy - Commissioned or Warrant Officer)
  • Intragovernmental Inquiries Officer (Navy - Commissioned or Warrant Officer)
  • Language and Culture Advisor (Air Force - Enlisted)
  • Language Officer (Navy - Commissioned Officer only)
  • LDO - Photography (Navy - Commissioned Officer only)
  • Marketing Officer (Army - Commissioned Officer only)
  • Mass Communications Specialist (Navy - Enlisted)
  • Mass Communicator (Marine Corps - Enlisted)
  • Master Photojournalist (Navy - Enlisted)
  • Multimedia Director/Producer (Navy - Enlisted)
  • Naval Attache (Assistant) (Navy - Commissioned or Warrant Officer)
  • Navy Counselor (Recruiter) (Navy - Enlisted)
  • Navy Tactical Counter-Intelligence and Human Intelligence (CI/HUMINT) Specialist (Navy - Enlisted)
  • Officer Air Advisor (Conventional Force) Advanced (Air Force - Commissioned Officer only)
  • Officer Air Advisor (Conventional Force) Advanced, Mission Commander (Air Force - Commissioned Officer only)
  • Officer Air Advisor (Conventional Force) Advanced, Team Leader (Air Force - Commissioned Officer only)
  • Officer Air Advisor (Conventional Force) Basic (Air Force - Commissioned Officer only)
  • Officer Air Advisor (Conventional Force) Basic, Mission Commander (Air Force - Commissioned Officer only)
  • Officer Air Advisor (Conventional Force) Basic, Team Leader (Air Force - Commissioned Officer only)
  • Officer Combat Aviation Advisor (Air Force - Commissioned Officer only)
  • Officer Combat Aviation Advisor, Mission Commander (Air Force - Commissioned Officer only)
  • Officer Combat Aviation Advisor, Team Leader (Air Force - Commissioned Officer only)
  • Operational Advisor (Marine Corps - Commissioned or Warrant Officer)
  • Operational Advisor (Marine Corps - Enlisted)
  • Operations Control Center Briefing Officer (Navy - Commissioned or Warrant Officer)
  • Photojournalist (Air Force - Enlisted)
  • Photojournalist Apprentice, Journalist (Air Force - Enlisted)
  • Photojournalist Craftsman (Air Force - Enlisted)
  • Photojournalist Helper, Journalist (Air Force - Enlisted)
  • Photojournalist Journeyman (Air Force - Enlisted)
  • Photojournalist Journeyman (Navy - Enlisted)
  • Political-Military Affairs Strategist (PAS) (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), ABM (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), Airlift (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), Bomber (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), C2ISREW (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), Fighter (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), General (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), Helicopter or EWO (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), RPA (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), Special Operations (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), Tanker (Air Force - Commissioned Officer only)
  • Political-Military Affairs Strategist (PAS), Trainer (Air Force - Commissioned Officer only)
  • Press Officer (Navy - Commissioned or Warrant Officer)
  • Production Manager (Navy - Enlisted)
  • Protocol (Air Force - Enlisted)
  • Psychological Operations (Army - Commissioned Officer only)
  • Psychological Operations (PSYOP) Non-Commissioned Officer (Marine Corps - Enlisted)
  • Psychological Operations (PSYOP) Officer (Marine Corps - Commissioned Officer only)
  • Psychological Operations (PSYOP) Specialist (Marine Corps - Enlisted)
  • Psychological Operations Officer (Navy - Commissioned Officer only)
  • Psychological Operations Specialist (Army - Enlisted)
  • Public Affairs (Air Force - Commissioned Officer only)
  • Public Affairs (Air Force - Enlisted)
  • Public Affairs Apprentice (Air Force - Enlisted)
  • Public Affairs Broadcast Specialist (Army - Enlisted)
  • Public Affairs Craftsman (Air Force - Enlisted)
  • Public Affairs Helper (Air Force - Enlisted)
  • Public Affairs Journeyman (Air Force - Enlisted)
  • Public Affairs Manager (Air Force - Enlisted)
  • Public Affairs Mass Communication Specialist (Army - Enlisted)
  • Public Affairs Officer (Enlisted) (Navy - Enlisted)
  • Public Affairs Officer (Marine Corps - Commissioned or Warrant Officer)
  • Public Affairs Officer (Navy - Commissioned or Warrant Officer)
  • Public Affairs Specialist (Army - Enlisted)
  • Public Affairs Specialist (Coast Guard - Enlisted)
  • Public Affairs Superintendent (Air Force - Enlisted)
  • Public Affairs Supervisor (Navy - Enlisted)
  • Public Affairs, General (Army - Commissioned Officer only)
  • Public and International Affairs (Coast Guard - Commissioned Officer only)
  • Public Information (Coast Guard - Warrant Officer only)
  • Public Information Specialty (Coast Guard - Warrant Officer only)
  • Radio-Television Program Officer (Navy - Commissioned or Warrant Officer)
  • Recruiter (Army - Enlisted)
  • Recruiting and Retention NCO (Army National Guard of the United States) (Army - Enlisted)
  • Recruiting Station Marketing and Communication Marine (Marine Corps - Enlisted)
  • Regional Affairs Officer - Africa (Marine Corps - Commissioned Officer only)
  • Regional Affairs Officer - Eurasia (Marine Corps - Commissioned Officer only)
  • Regional Affairs Officer - Europe (Marine Corps - Commissioned Officer only)
  • Regional Affairs Officer - Middle East (Marine Corps - Commissioned Officer only)
  • Regional Affairs Officer - Northeast Asia (Marine Corps - Commissioned Officer only)
  • Regional Affairs Officer - South Asia (Marine Corps - Commissioned Officer only)
  • Regional Affairs Officer - Southeast Asia (Marine Corps - Commissioned Officer only)
  • Regional Affairs Officer-Latin America (Marine Corps - Commissioned Officer only)
  • RL - Special Duty - Foreign Area Officer, Qualified (Navy - Commissioned Officer only)
  • RL - Special Duty Officer (Public Affairs) (Navy - Commissioned Officer only)
  • Second Tier Recruiter (Air Force - Enlisted)
  • Senior Enlisted Public Affairs Advisor (Navy - Enlisted)
  • Staff Theater Security Cooperation Officer (Navy - Commissioned Officer only)
  • Third Tier Recruiter (Air Force - Enlisted)
  • United States Air Force Honor Guard (Air Force - Commissioned Officer only)
  • User Experience Director (Navy - Enlisted)
  • Visual Information Manager (Navy - Enlisted)
  • Visual Information Specialist (Army - Enlisted)
  • Writer (Navy - Enlisted)

Apprenticeship Crosswalk Titles

  • PUBLIC AFFAIRS (Military Only)
  • SERVICES (BASE FACILITIES), (3M0X1)

DOT Crosswalk Titles

  • Lobbyist
  • Sales-Service Promoter