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Demonstrators and Product Promoters - 41-9011.00

O*NET-SOC Description

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

Sample of Reported Job Titles

  • Brand Ambassador
  • Demo Specialist (Demonstration Specialist)
  • Demonstrator
  • Event Specialist
  • Field Merchandiser
  • Food Demonstrator
  • In Store Demonstrator
  • Merchandiser
  • Product Ambassador
  • Product Demonstrator

SOC Occupation Groups

41-0000 Sales and Related Occupations
41-9000 Other Sales and Related Workers
41-9010 Models, Demonstrators, and Product Promoters
41-9011.00 Demonstrators and Product Promoters

Related Occupations


  • Contact businesses or civic establishments to arrange to exhibit and sell merchandise.
  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
  • Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.
  • Identify interested and qualified customers to provide them with additional information.
  • Instruct customers in alteration of products.
  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
  • Practice demonstrations to ensure that they will run smoothly.
  • Prepare or alter presentation contents to target specific audiences.
  • Provide product information, using lectures, films, charts, or slide shows.
  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Recommend product or service improvements to employers.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
  • Research or investigate products to be presented to prepare for demonstrations.
  • Sell products being promoted and keep records of sales.
  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
  • Stock shelves with products.
  • Suggest specific product purchases to meet customers' needs.
  • Train demonstrators to present a company's products or services.
  • Transport, assemble, and disassemble materials used in presentations.
  • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
  • Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
  • Work as part of a team of demonstrators to accommodate large crowds.
  • Write articles or pamphlets about products.

Detailed Work Activities

  • Advise customers on the use of products or services.
  • Answer customer questions about goods or services.
  • Clean work areas.
  • Contact current or potential customers to promote products or services.
  • Deliver promotional presentations to current or prospective customers.
  • Demonstrate products to consumers.
  • Develop content for sales presentations or other materials.
  • Distribute promotional literature or samples to customers.
  • Explain technical product or service information to customers.
  • Gather customer or product information to determine customer needs.
  • Identify potential customers.
  • Maintain records of sales or other business transactions.
  • Model cosmetics, clothing, or accessories.
  • Recommend products or services to customers.
  • Record sales or transactions data.
  • Sell products or services.
  • Set up merchandise displays.
  • Stock products or parts.
  • Study product information to acquire professional knowledge.
  • Train sales personnel.

Military Crosswalk Titles

  • Ship Store Officer (Navy - Commissioned or Warrant Officer)

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

  • Demonstrator
  • Demonstrator, Electric-Gas Appliances
  • Demonstrator, Knitting
  • Demonstrator, Sewing Techniques
  • Exhibit-Display Representative
  • Goodwill Ambassador
  • Instructor, Painting
  • Sales Exhibitor
  • Sandwich-Board Carrier