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Writers and Authors - 27-3043.00

O*NET-SOC Description

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

Sample of Reported Job Titles

  • Advertisement Agency Copywriter (Ad Agency Copywriter)
  • Advertising Associate
  • Advertising Copywriter
  • Advertising Writer
  • Communications Specialist
  • Copywriter
  • Freelance Copywriter
  • Promotion Writer
  • Search Engine Optimization Copywriter (SEO Copywriter)
  • Web Content Writer

SOC Occupation Groups

Related Occupations


  • Collaborate with other writers on specific projects.
  • Conduct research and interviews to determine which of a product's selling features should be promoted.
  • Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
  • Follow appropriate procedures to get copyrights for completed work.
  • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
  • Plan project arrangements or outlines, and organize material accordingly.
  • Prepare works in appropriate format for publication, and send them to publishers or producers.
  • Present drafts and ideas to clients.
  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  • Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
  • Vary language and tone of messages based on product and medium.
  • Work with staff to develop script, story, or advertising concepts.
  • Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.
  • Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.

Detailed Work Activities

  • Collaborate with others in marketing activities.
  • Collaborate with others to prepare or perform artistic productions.
  • Conduct market research.
  • Conduct research to inform art, designs, or other work.
  • Confer with clients to determine needs.
  • Coordinate artistic activities.
  • Develop promotional strategies or plans.
  • Discuss production content and progress with others.
  • Edit written materials.
  • Monitor current trends.
  • Obtain copyrights or other legal permissions.
  • Present work to clients for approval.
  • Write advertising or promotional material.
  • Write material for artistic or entertainment purposes.

Military Crosswalk Titles

  • Communication Director (Navy - Enlisted)
  • Creative Director (Navy - Enlisted)
  • Journalist (Navy - Enlisted)
  • Journalist Tracking NEC (Navy - Enlisted)
  • Mass Communications Specialist (Navy - Enlisted)
  • Multimedia Director/Producer (Navy - Enlisted)
  • Pictorial Editor (Navy - Commissioned or Warrant Officer)
  • Public Affairs (Air Force - Enlisted)
  • Public Affairs Apprentice (Air Force - Enlisted)
  • Public Affairs Craftsman (Air Force - Enlisted)
  • Public Affairs Helper (Air Force - Enlisted)
  • Public Affairs Journeyman (Air Force - Enlisted)
  • Public Affairs Specialist (Coast Guard - Enlisted)
  • Public Information Specialty (Coast Guard - Warrant Officer only)
  • Recruiting Station Marketing and Communication Marine (Marine Corps - Enlisted)
  • Weapons Technical Information Officer (Navy - Commissioned or Warrant Officer)
  • Writer (Navy - Enlisted)

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

  • Copy Writer