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Advertising Sales Agents - 41-3011.00

O*NET-SOC Description

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

Sample of Reported Job Titles

  • Advertising Account Representative
  • Advertising Consultant
  • Advertising Representative
  • Advertising Sales Representative (Ad Sales Representative)
  • Sales Representative

SOC Occupation Groups

41-0000 Sales and Related Occupations
41-3000 Sales Representatives, Services
41-3010 Advertising Sales Agents
41-3011.00 Advertising Sales Agents

Related Occupations

Tasks

  • Arrange for commercial taping sessions, and accompany clients to sessions.
  • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  • Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  • Deliver advertising or illustration proofs to customers for approval.
  • Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
  • Draw up contracts for advertising work, and collect payments due.
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Gather all relevant material for bid processes, and coordinate bidding and contract approval.
  • Identify new advertising markets, and propose products to serve them.
  • Inform customers of available options for advertisement artwork, and provide samples.
  • Locate and contact potential clients to offer advertising services.
  • Maintain assigned account bases while developing new accounts.
  • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  • Process all correspondence and paperwork related to accounts.
  • Provide clients with estimates of the costs of advertising products or services.
  • Recommend appropriate sizes and formats for advertising, depending on medium used.
  • Write copy as part of layout.
  • Write sales outlines for use by staff.

Detailed Work Activities

  • Accompany patients or clients on outings to provide assistance.
  • Attend events to develop professional knowledge.
  • Contact current or potential customers to promote products or services.
  • Deliver promotional presentations to current or prospective customers.
  • Develop content for sales presentations or other materials.
  • Develop marketing plans or strategies.
  • Develop professional relationships or networks.
  • Develop proposals for current or prospective customers.
  • Distribute promotional literature or samples to customers.
  • Estimate costs or terms of sales.
  • Explain technical product or service information to customers.
  • Gather customer or product information to determine customer needs.
  • Identify potential customers.
  • Negotiate sales or lease agreements for products or services.
  • Prepare documentation for contracts, transactions, or regulatory compliance.
  • Prepare sales or other contracts.
  • Present work to clients for approval.
  • Process sales or other transactions.
  • Schedule operational activities.
  • Study product information to acquire professional knowledge.

Military Crosswalk Titles

  • Recruiter (Marine Corps - Enlisted)
  • Talent Acquisition (Air Force - Enlisted)
  • Talent Acquisition Apprentice (Air Force - Enlisted)
  • Talent Acquisition Craftsman (Air Force - Enlisted)
  • Talent Acquisition Helper (Air Force - Enlisted)
  • Talent Acquisition Journeyman (Air Force - Enlisted)
  • Talent Acquisition Superintendent (Air Force - Enlisted)

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

  • Leasing Agent, Outdoor Advertising
  • Sales Representative, Advertising
  • Sales Representative, Graphic Art
  • Sales Representative, Radio and Television Time
  • Sales Representative, Signs
  • Sales Representative, Signs and Displays
  • Sales-Promotion Representative