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Green Marketers - 11-2011.01

O*NET-SOC Description

Create and implement methods to market green products and services.

Sample of Reported Job Titles

No information available.

SOC Occupation Groups

Related Occupations

No information available.


  • Analyze green product marketing or sales trends to forecast future conditions.
  • Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.
  • Analyze the effectiveness of marketing tactics or channels.
  • Attend or participate in conferences, community events, and promotional events related to green products or technologies.
  • Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies.
  • Coordinate with other marketing team members and workers such as graphic artists to develop and implement marketing programs.
  • Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.
  • Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations.
  • Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
  • Generate or identify sales leads for green products and technologies.
  • Identify marketing channels for green products or services.
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
  • Monitor green-related industry statistics or literature to identify trends.
  • Revise existing marketing plans or campaigns for green products, technologies, or services.
  • Write marketing content for green product web sites, brochures, or other communication media.

Detailed Work Activities

  • Analyze forecasting data to improve business decisions.
  • Analyze market research data.
  • Confer with organizational members to accomplish work activities.
  • Develop marketing plans or strategies for environmental initiatives.
  • Develop procedures to evaluate organizational activities.
  • Evaluate energy production data.
  • Evaluate program effectiveness.
  • Identify opportunities for green initiatives.
  • Maintain knowledge of current developments in area of expertise.
  • Maintain operational records for green energy processes or other environmentally-sustainable activities.
  • Present sustainable products or services information to the public.

Military Crosswalk Titles

No information available.

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

  • Market-Research Analyst I