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Marketing Managers - 11-2021.00

O*NET-SOC Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Sample of Reported Job Titles

  • Account Supervisor
  • Brand Manager
  • Business Development Director
  • Business Development Manager
  • Commercial Lines Manager
  • Market Development Executive
  • Marketing Coordinator
  • Marketing Director
  • Marketing Manager
  • Product Manager

SOC Occupation Groups

Related Occupations


  • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
  • Compile lists describing product or service offerings.
  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
  • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Consult with product development personnel on product specifications, such as design, color, or packaging.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Develop business cases for environmental marketing strategies.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Initiate market research studies, or analyze their findings.
  • Integrate environmental information into product or company marketing strategies, policies, or activities.
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
  • Select products or accessories to be displayed at trade or special production shows.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Detailed Work Activities

  • Advise others on business or operational matters.
  • Analyze data to inform operational decisions or activities.
  • Analyze forecasting data to improve business decisions.
  • Analyze market research data.
  • Compile operational data.
  • Conduct opinion surveys or needs assessments.
  • Confer with organizational members to accomplish work activities.
  • Coordinate special events or programs.
  • Determine pricing or monetary policies.
  • Develop marketing plans or strategies for environmental initiatives.
  • Develop marketing plans or strategies.
  • Develop sustainable organizational policies or practices.
  • Direct sales, marketing, or customer service activities.
  • Estimate cost or material requirements.
  • Evaluate program effectiveness.
  • Monitor external affairs or events affecting business operations.
  • Negotiate contracts for transportation, distribution, or logistics services.
  • Recommend organizational process or policy changes.
  • Supervise employees.

Military Crosswalk Titles

  • Army Reserve Career Counselor (Army Reserve) (Army - Enlisted)
  • Enlisted Accessions Recruiter (Air Force - Enlisted)
  • Marketing Officer (Army - Commissioned Officer only)
  • Psychological Operations Specialist (Army - Enlisted)
  • Recruiter (Army - Enlisted)
  • Recruiting and Retention NCO (Army National Guard of the United States) (Army - Enlisted)

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

  • Director, Media Marketing
  • Fashion Coordinator
  • Manager, World Trade and Maritime Division
  • Media Buyer
  • Media Planner
  • Supervisor of Sales