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Sales Managers - 11-2022.00

O*NET-SOC Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Sample of Reported Job Titles

  • District Sales Manager
  • National Sales Manager
  • Regional Sales Manager
  • Sales and Marketing Vice President (Sales and Marketing VP)
  • Sales Director
  • Sales Manager
  • Sales Supervisor
  • Sales Vice President (Sales VP)

SOC Occupation Groups

Related Occupations


  • Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
  • Assess marketing potential of new and existing store locations, considering statistics and expenditures.
  • Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
  • Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
  • Determine price schedules and discount rates.
  • Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.
  • Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
  • Direct foreign sales and service outlets of an organization.
  • Direct, coordinate, and review sales and service accounting and record-keeping, as well as receiving and shipping.
  • Monitor customer preferences to determine focus of sales efforts.
  • Oversee regional and local sales managers and their staffs.
  • Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
  • Prepare budgets and approve budget expenditures.
  • Represent company at trade association meetings to promote products.
  • Resolve customer complaints regarding sales and service.
  • Review operational records and reports to project sales and determine profitability.
  • Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.

Detailed Work Activities

  • Advise customers on technical or procedural issues.
  • Advise others on business or operational matters.
  • Analyze financial records or reports to determine state of operations.
  • Approve expenditures.
  • Conduct opinion surveys or needs assessments.
  • Confer with organizational members to accomplish work activities.
  • Determine pricing or monetary policies.
  • Direct sales, marketing, or customer service activities.
  • Establish interpersonal business relationships to facilitate work activities.
  • Evaluate employee performance.
  • Evaluate potential of products, technologies, or resources.
  • Manage human resources activities.
  • Prepare operational budgets.
  • Represent the organization in external relations.
  • Resolve customer complaints or problems.
  • Supervise employees.

Military Crosswalk Titles

  • Comptroller (Navy - Commissioned or Warrant Officer)
  • Enlisted Accessions Recruiter (Air Force - Enlisted)
  • Financial Management (Air Force - Commissioned Officer only)
  • Financial Management Officer (Marine Corps - Commissioned Officer only)
  • Marine Corps Community Services (MCCS) Officer (Marine Corps - Warrant Officer only)
  • Navy Counselor (Recruiter) (Navy - Enlisted)
  • Recruiter (Army - Enlisted)
  • Recruiting and Retention NCO (Army National Guard of the United States) (Army - Enlisted)
  • Ship Store Officer (Navy - Commissioned or Warrant Officer)
  • Ship's Store Afloat Resale Operations Management (ROM) Manager (Navy - Enlisted)

Apprenticeship Crosswalk Titles

No information available.

DOT Crosswalk Titles

  • Area Supervisor, Retail Chain Store
  • Field Representative
  • Manager, Advertising
  • Manager, Customer Technical Services
  • Manager, Export
  • Manager, Professional Equipment Sales-and-Service
  • Manager, Sales
  • Manager, Utility Sales and Service
  • Manager, Vehicle Leasing and Rental